![marketing interactive](/assets/homepage_bg-04052024-3610fee425dbd76cceb3673a805776d2da68f97ce57d98c287a917eb7d59207a.png)
![Digital Marketing Asia Singapore 2024](/assets/homepage_text-left-04052024-6bf1fd46cd23ac7236fd3ac61f4de3ef72fa092baf429cc14a8045f669807789.png)
![Digital Marketing Asia Singapore 2024](/assets/homepage_text-right-04052024-9f4dfd5763a9d0133e36945f1c6a144f3d77c3e31de7f69d2bcc980ec5e60282.png)
![Liverpool opens first standalone retail store in Indonesia](https://marketing-interactive-assets.b-cdn.net/article_images/liverpool-first-standalone-retail-store-indonesia/1721807352_Jolene%20header%20images%20%282%29.jpg?auto_optimize=medium)
Liverpool opens first standalone retail store in Indonesia
share on
English football club Liverpool FC (LFC) has opened its first standalone retail store in Pondok Indah Mall 2, Indonesia, as it looks to reportedly grow its international retail presence in key markets across the continent.
As part of its official opening, former Reds star Patrik Berger and presenter and soccer commentator Valentino Jebreeet Simanjuntak came down to visit the store for a special appearance.
The store features outfits such as the latest Retro Collection, the new 2024-25 Nike home kit, training and lifestyle range, as well as in-store prints, it said in social media posts.
Don’t miss: Premier League launches campaign to combat piracy in SG
Prior to its grand opening, Liverpool FC reportedly signed a new retail agreement in Indonesia earlier this year in May to strengthen its presence in Asia according to Inside Retail. This reportedly includes distribution rights for online shopping when it comes to LFC’s official items and the first brick-and-mortar LFC store.
This comes shortly after Premier League stars such as Manchester United’s Casemiro and Liverpool’s Diogo Jota collaborated with Singaporean broadcast partner, StarHub for a “Boot Out Piracy” campaign.
Done in collaboration with its Singaporean broadcast partner, StarHub, the “Boot Out Piracy” campaign aims to raise awareness among football fans of the risks and detrimental effects of streaming illegal content.
In a series of videos featuring Premier League players, the campaign highlights the dangers of accessing Premier League content through unofficial websites or streaming devices.
The region has also been recruiting football players lately to front their initiatives and branding. Over in Malaysia, Malaysia Airlines and Manchester United recently inked a multi-year partnership which will see the airline become the club’s official commercial airline. The partnership was announced by Malaysia Airlines’ group managing director of Malaysia Aviation Group, Izham Ismail, at an industry trade fair in Kuala Lumpur earlier this year.
To celebrate the announcement, former Manchester United defenders Patrice Evra and Wes Brown flew to Kuala Lumpur to attend the event, to share their experiences of travelling the world as both players and ambassadors for the club.
Digital Marketing Asia returns to Jakarta on 3 October, bringing the hottest trends, tech, and insights to future-proof your strategies. Network with 150+ industry leaders, discover cutting-edge tools, and learn from real-world case studies – all designed to propel your brand growth. Don't miss this chance to stay ahead of the curve!
Related articles:YouTuber Uncle Roger to open his first restaurant in Malaysia
Malaysia Airlines kicks off global partnership with football giant Liverpool
Malaysia Airlines flies with Manchester United as club’s official commercial airline
share on
Free newsletter
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.
subscribe now open in new window