
Lippo General Insurance launches telematics app MyGo+ for safer driving
share on
Lippo General Insurance (LGI), an Indonesian insurance provider under the Lippo Group, has introduced MyGo+, a telematics-based mobile application designed to encourage safer driving habits. By leveraging artificial intelligence (AI) and real-time data analysis, the app tracks driving behaviours and rewards users for responsible driving, supporting nationwide efforts to enhance road safety and reduce accident rates.
MyGo+ helps drivers cultivate safer habits by analysing metrics such as distance travelled, acceleration patterns, and braking behaviour, according to a release. The app assigns a driving score, which translates into reward points redeemable for vouchers. Additionally, users can participate in monthly driving challenges to unlock extra benefits.
This launch marks LGI's first major digital innovation since its acquisition by Hanwha Life Insurance in March 2023, the release said. As part of Hanwha's vision to become a comprehensive digital financial services provider, MyGo+ integrates AI and machine learning to enhance data accuracy, minimising potential inaccuracies caused by road conditions or connectivity issues.
Don't miss: Indonesia's Lippo Group, Pertamina Retail join forces to transform customer experience
MyGo+ is accessible to all drivers, not just LGI policyholders. Additionally, users can access discounts on LGI's insurance products, providing an extra incentive to adopt safer driving habits.
"MyGo+ is a transformative step in blending technology with customer engagement. It promotes safer driving and offers meaningful rewards, benefiting both users and our continuous innovation efforts. This app marks a major milestone in our journey to become a digital leader in the insurance industry, and we look forward to introducing even more innovations in the future," said Ricky Choi, LGI's vice president director.
Operating for over 40 years, LGI is a trusted name in Indonesia's general insurance industry, offering tailored solutions for individuals and businesses. Its product portfolio includes health, property, motor vehicle, transportation, engineering, liability, and personal accident insurance.
Committed to digital transformation, LGI has developed other digital platforms, including eBenefit Health, eBenefit General, and Myprotection.id. As of 2023, LGI has amassed assets exceeding IDR 2.7 trillion (US$166 million), with a risk-based capital ratio surpassing 330%, well above the regulatory minimum of 120%.
The Lippo Group operates across various sectors, including property, healthcare, financial services, and media. In addition to LGI, the group oversees property companies Lippo Cikarang and Lippo Karawaci and owns several well-known brands, such as Lippo Mall, Siloam Hospitals, Foodmart, Matahari Department Store, and Hypermart.
Related articles:
Income Insurance taps local comedians to drive home need for EV coverage
Beyond insurance: How Chubb Life Hong Kong empowers everyone to embrace wellbeing
Zurich Life Insurance Malaysia names new CEO to focus on customer centricity
share on
Free newsletter
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.
subscribe now open in new window