LiHO TEA unveils edible cup covers that melt into your drink

For a limited-time, customers who order a classic milk tea at LiHO tea will receive a "God of Fortune" glutinous rice paper cover that melts into the drink for a sweet surprise. The drink will also include an exclusive Chinese New Year (CNY) cup sleeve with festive greetings to wish customers an abundance of wealth. 

To "doubt the HUAT (prosperity)", LiHO TEA will be gifting customers, who order two large milk teas, a set of limited-edition snake-themed red packets to spread the festive cheer. The CNY-themed goodies will be available for a limited-time only. 

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MARKETING-INTERACTIVE has reached out to LiHO TEA for more information. 

LiHO TEA isn't the only beverage brand to revamp their look for CNY. Earlier this month, Japanese beer brand Asahi Super Dry broke the mold by partnering with Japanese art project, TERADAMOKEI, to launch limited-edition Model Kit designed cans and packaging.  

TERADAMOKEI, an art project built on the craft of small paper Model Kits used for architectural models and dioramas, was established in 2011 by architect and designer Naoki Terada alongside Fukunaga Printing.  

TERADAMOKEI has successfully expanded the appeal of such kits beyond hobbyists, reshaping the Model Kit genre by designing kits that depict human scenes rather than machinery, while also swapping plastic components in favour of paper. 

The packaging and key visual of the limited-edition design incorporate a 1:100 scale Model Kit concept, a hallmark of TERADAMOKEI’s work. In incredible detail, the design constructs a vibrant Lunar New Year social scene, where all the elements for a brilliant celebration are laid out—friends to enjoy the moment with, a table set with Asahi Super Dry glassware, lively conversation, and festive decorations. 

The duality of Lunar New Year red alongside sleek Asahi Super Dry silver, creates a sense of modern dynamism in the design. 

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