Lifebuoy teams up with telehealth providers to help Asian communities

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Lifebuoy is using its product packaging and commercials to promote its free telehealth services across South and Southeast Asia. According to Lifebuoy, affected individuals would be able to access free telehealth service by calling the number or scanning the QR code from any of Lifebuoy’s packaging and commercials.

The brand added that after reaching almost 300 million people in 2020 as part of the brand’s COVID-19 response, it is further democratising healthcare to provide digital medical assistance, especially in areas where physical healthcare centres are scarce and the situation of seeing a doctor is still critical to millions.

Lifebuoy has teamed up with numerous telehealth service providers in Asia. These providers are Practo (India) and HaloDoc (Indonesia), Robi Plus Health (Bangladesh), Sehat Kahani (Pakistan), and Doctor Anywhere (Vietnam). The partnership aims to help affected communities and millions of lives at risk ahead of one of the worst monsoons in recent history.

“Lifebuoy’s core mission has always been about working with communities to elevate hygiene and health levels. As the monsoon picks up, gaining access to telehealth services can be a pivotal moment for many, especially those living at remote communities where healthcare is not easily accessible,” said Khim Yin Poh, global lead for Lifebuoy.

Since 2020, Lifebuoy’s telehealth service has reached the following regions:

A campaign promote Lifebuoy's 'Doctor Anywhere' telehealth partnership in Vietnam reached 10 million people
In Indonesia, 3 million Lifebuoy packs with telehealth partner's details have been distributed nationwide to build awareness
Lifebuoy reached more than 25 million people in India, resulting in their telehealth partner registering almost 25,000 calls in one month

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