LG redefines what 'life's good' means with social media challenge

LG Electronics (LG) has launched a global social media challenge to amplify its brand promise of 'Life's Good' by motivating customers worldwide to create and share moments of everyday optimism on their social media feeds. 

This comes as part of LG's 'Optimism your feed' campaign and follows the launch last month of LG's "Optimism your feed" playlist – a collection of original content that, when interacted with, will pull more optimistic content into users' feed. Created in collaboration with global influencers known for their positive impact, the playlist offers users the opportunity to experience more uplifting and encouraging posts.

Don't miss: LG brings more optimism to social media feeds with new global campaign

As LG is committed to delivering on its promise of "Life's Good", the brand unveils this social media challenge to uncover and share what 'life's good' means to its customers, according to Kim Hyo-eun, vice president and head of LG's brand management division.

"We believe there is real power in approaching life with an optimistic attitude, and our 'Optimism your feed' campaign's social media challenge is all about embracing the opportunity to inspire more positive activities in the virtual and real world," Kim added.

Running across TikTok and Instagram, the challenge encourages participants to foster a more positive environment on their social media feeds by posting optimistic moments and selfies featuring the "finger heart" gesture – a popular symbol among K-pop idols created by forming a mini heart with the index finger and thumb – using the hashtags #Lifesgood and #Optimismyourfeed.

The social media challenge invites users around the world to join influencers including Tina Choi, Victoria Browne, Josh Harmon, Team1llusion, Lenna Vivas and Samuel Weidenhofer in spreading optimism across social media feeds. In just four days, around 21,000 users have already joined the movement to share their optimistic moments, according to the release. 

Meanwhile, LG has also launched an offline campaign event called "Optimism your day", which will run untill early July. Continuing from last year, a truck adorned with the company's 'Life's Good' brand slogan is scheduled to tour the 11 business sites in Korea.

The truck features a large LED display that plays 'Life's Good' campaign videos and showcases positivity slogans shared by LG employees worldwide. LG believes in spreading the campaign's message of optimism to employees as well as the outside world.

"We are all brand ambassadors of LG," said LG's CEO William Cho. "If each of us starts brightening our surroundings one step at a time, I believe LG will one day become a company that truly radiates positivity, helping to create better lives and a better world."

MARKETING-INTERACTIVE has reached out to LG for more information. 

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