Levi’s CNY push allows users to create animated fai chun

“It’s not new year if it’s not new”(唔新 又點算新年) – Levi’s CNY tag line this year is a somewhat strong and decisive message that delivers in a delightful and engaging way.https://www.youtube.com/watch?v=TNWt0B_mRMkThe denim brand kicks off the CNY initiative, done by FCB, with an online video starring local actor Shawn Yue (余文樂) presenting six most commonly used CNY greetings in motions, such as rolling bowling to interpret wealth rolling (財源滾滾), and swinging high to illustrate smooth sailing (一帆風順).The video is followed by a more engaging spin-off in collaboration with production house HELLO-AIR, with a digital generator called “Motion CNY Blessing” (動・揮春) on which players can create animated fai chun by uploading a short clip to match with selected CNY greetings.Spanning digital, social media, in-mall marketing and magazine collaboration, the campaign will run until mid February and the game will last until 14 February.CreditClient: Levi’s Hong KongCreative: FCB and HELLO-AIRMedia: OMD Hong Kong