Lazada and Grab join forces to offer same-day delivery to SG shoppers

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Lazada and Grab have joined forces to provide same-day delivery services for consumers in Singapore. This will allow Lazada's merchants to tap on GrabExpress to deliver their offerings to consumers within the day. The partnership will also increase earning opportunities for GrabExpress' delivery-partners.

The same-day delivery option via GrabExpress is currently available to over 50 Lazada merchants, including Aroma Truffle, JBL and Shine Korea, among others. However, this service will only be available to shoppers during the weekdays and orders have to be placed before 3 pm. Same-day delivery will also only apply to delivery locations are within a 30km proximity from the selected merchant. According to its website, Lazada has been working with Ninja Van and Speedpost for first-mile logistics since 16 August. MARKETING-INTERACTIVE has reached out to Grab and Lazada Singapore for comment.

Gerald Glauerdt, chief logistics officer of Lazada Singapore, said that convenience and a smooth buying journey are crucial to the online shopping experience and part of it includes providing viable delivery options to suit different customer requirements.

"We are introducing same-day delivery for a growing consumer segment who need their products delivered fast, and as the end-of-year season draws near, we anticipate more consumers will be selecting same-day delivery as they prepare last-minute gifts for their loved ones. From the soft launch, we've found electronics, household, and party supplies to be popular purchases so already we are seeing customers finding the new service useful," he added.

In a joint release, Lazada and Grab said that the partnership comes on the heels of a booming convenience economy, where consumers increasingly expect to receive their purchases on the same-day or almost instantly - where speed is paramount. According to PwC’s June 2021 Global Consumer Insights Pulse Survey, "fast and reliable delivery" was the most important factor consumers took into consideration when making a purchase. At the same time, a report by McKinsey also revealed that about a quarter of consumers are willing to pay more for faster or same-day delivery.

Ngiam Xin Wei, MD for deliveries, Grab Singapore, said that in the last year, it has seen more businesses tap on GrabExpress to fulfil last-mile delivery of orders within the same day. "We’ve thus introduced programmes such as the GrabExpress Towkay Club aimed at helping small businesses scale their operations. We are excited to expand the impact of GrabExpress through this partnership with Lazada which will provide a wide range of businesses with access to on-demand delivery and more earning opportunities for our delivery partners," she added.

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The partnership also comes ahead of Lazada Singapore's 11.11 shopping festival, which the eCommerce platform is going all out for - even giving away a one-bedroom condominium unit at Normanton Park, co-sponsored by PropNex. Normanton Park is an upcoming residential development located next to Kent Ridge Park valued at SG$1,000,000. To generate excitement for the giveaway, Lazada will be rolling out the marketing campaign across various platforms such as TV, radio, digital ads, OOH activations, social media, and more.

Ramping up to 11.11, Lazada also recently named South Korean boy band SEVENTEEN as its first regional Happiness Ambassadors. The 13 member K-pop group will be starring in Lazada's latest 11.11 film, which transports the boy band into Lazada World, a dynamic and fantastical realm filled with larger-than-life everyday objects and exclusive 11.11 rewards. The group will also perform at Lazada's virtual concert on 10 November, which will also feature top local celebrities across Singapore, Malaysia, Indonesia, Thailand, Vietnam and the Philippines.

Appearances include Wang Lei, Jasper La and chief discount officer, Royce Lee from Singapore, Nora Danish and Dayang Nurfaizah from Malaysia, Agnez Mo, Tiara Andini and Via Vallen from Indonesia, Bright Vachirawit – Win Metawin, Billkin Putthipong – PP Krit and JJ Kritsanaphum from Thailand, Tran Thanh and Ninh Duong Lan Ngoc from Vietnam and Alden Richards, Bea Alonzo, Maine Mendoza from the Philippines. Separately, Lazada brought on board Marcus Chew as group CMO last month, succeeding Mary Zhou who is moving on to an internal role.

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