Langham Hospitality Group celebrates 160 years of legacy with cultural icons

In celebration of its 160th anniversary, Hong Kong-based Langham Hospitality Group (LHG) has launched a global campaign for its flagship hotel brand, The Langham Hotels. 

The campaign is rooted in history beginning with the founding branch of The Langham in London, which was opened by the then-Prince of Wales in 1865, according to the release. The hotel has since served as a meeting place for well-known individuals such as English novelist Charles Dickens, George Orwell, British statesman Winston Churchill and American writer Mark Twain.

Meanwhile, The Langham’s hotels have been equally welcoming of great minds in earlier stages of their journeys. This philosophy of embracing both new visionaries and those who have already achieved recognition is essential to the brand’s inventive DNA.

Punctuated by the tagline “Your story. Our legacy” (我的傳奇 由你延續), the campaign celebrates the lives of the leading artists, architects, athletes, writers, chefs, designers and other cultural icons who have stayed and gathered at The Langham’s properties across the world and, in doing, helped form its identity. 

The campaign will present The Langham to audiences worldwide through a selection of “Langham Luminaries” (朗廷名人堂), whose affinity for the brand has brought them through the doors of its hotels as both guests and revellers. Their stories will serve as exemplars of the way all guests contribute to The Langham’s legacy as the setting for life’s most unforgettable moments.

The opening phase of the activation will showcase the stories of Hong Kong fencer and two-time gold medallist Edgar Cheung (張家朗) (pictured left), and Chinese swimmer and individual medley champion Wang Shun (汪順) (pictured right). 

These will be followed by subsequent phases centred on icons from other professions, including photographer Douglas Friedman; architect and grandson of Mies van der Rohe, Dirk Lohan; and directorial duo Laura Kim and Fernando J. Garcia. 

Bob van den Oord, chief executive officer, Langham Hospitality Group, said: "For over a century and a half, The Langham has opened its doors to changemakers and tastemakers who have defined their eras and enriched the cultural landscape. Their stories form the backbone of the brand’s legacy, which underpins its stature as an enduring symbol of luxury hospitality.”

“This campaign is not just a tribute to those narratives, but a prelude to the milestone celebrations of The Langham’s 160th anniversary happening later this year. It marks the beginning of a celebration to revere the past and define the future of our namesake,” he added. 

MARKETING-INTERACTIVE has reached out to the LHG for more information. 

Don’t miss: Langham Hospitality Group names new SVP of sales and marketing

Back in November last year, LHG partnered with AI-driven sleep analysis leader Sleep Cycle to help guests optimise their sleep for better stays.

The global collaboration provides members of LHG’s loyalty and experience platform with a 30% discount on a one-year premium subscription to the Sleep Cycle app, which boasts a comprehensive suite of sleep analysis tools.

Part of Sleep Matters by Chuan, an in-room wellness programme LHG created in conjunction with the World Sleep Society, the app is one of a growing number of sleep-enhancing offerings available under the company’s four hotel brands.

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