LANDMARK and artist Lauren Tsai join hands to unveil immersive installation

In celebration of Hong Kong Arts Month, Hongkong Land’s shopping mall LANDMARK has partnered with global artist Lauren Tsai to debut a large-scale immersive installation named “My dream: Our hill”.

Available from 25 March until 7 April, the LANDMARK ATRIUM is transformed into an immersive dreamscape – a realm where nostalgia meets imagination and memory intertwines with reinvention, inviting visitors of all ages to rediscover the wonder of childhood imagination. 

Choosing Hong Kong and LANDMARK for her world premiere, Tsai said she was drawn to the city's interwoven narratives of history, modernity, and artistic innovation. Meanwhile, Alexander Li, director and head of retail, Hong Kong and Macau, Hongkong Land, said the initiative aligns perfectly with its vision of bringing transformative artistic experiences to the community – immersive, thought-provoking, and universally resonant.

Drawing inspiration from classical fantasy narratives, the installation reimagines LANDMARK ATRIUM as a whimsical miniature civilisation. Here, visitors become benevolent giants, towering over intricately crafted dwellings that echo forgotten stories, inviting moments of introspection and play.

At the heart of this world stands a majestic apple tree, melding with its surroundings and filling its trunk with pieces of the town. More than a symbol of connectedness and growth, the tree evokes a sense of a moment suspended in time, beckoning visitors to explore a landscape that feels both personal and universally resonant. Smaller satellite homes encircle the tree, acting as storytelling portals filled with Tsai's paintings, drawings, and sculptures. "My dream: Our hill" exists at the intersection of past and present, conjuring the lingering traces of childhood dreams – those that may fade but never truly vanish.

Tsai's work delves into themes of memory, identity, and fleeting yet profound dreams. "My dream: Our hill" extends this vision into an interactive, living space. This hybrid installation characterises Tsai's artistry as part of a broader participatory ecosystem, where animation and illustration are no longer confined to the page but materialise into a tactile, navigable environment. Tsai brings her imaginative, illustrated worlds to life in a fully realised, three-dimensional context, blurring the boundaries between art and experience.

LANDMARK is extending the reach of the installation with a dedicated pop-up store offering exclusive merchandise starting 25 March. Key items include Tsai's first collaboration with Japanese streetwear brand HUMAN MADE, which features two styles of limited-edition T-shirts that embody her artistic vision, as well as Tsai's original artworks and printed drawings. 

The store also includes an exclusive pin design, figurative decoration created with HOW2WORK, and a collection of lifestyle items personally designed by Tsai.

To enhance engagement with customers and visitors, Tsai will host a special public meet-and-greet at the pop-up store on 27 March, where she will sign autographs and interact with attendees for a limited period.

Additionally, the Mandarin Cake Shop pop-up located at B1 of LANDMARK ATRIUM has presented a culinary complement to the installation, featuring the limited-edition Apple Elysium - an apple tart limited to 20 pieces daily.

"’My dream: Our hill’ is an exploration of the spaces we carry with us – the experiences that shape us, fade from view, yet somehow remain. It is a reflection on memory, home, and how our dreams evolve over time. While deeply personal, I hope this installation allows visitors to step into their own dreamscapes, rediscovering the wonder of childhood imagination," Tsai said. 

Don’t miss: Hongkong Land to transform LANDMARK into ultra-luxury destination in HK

Back in June last year, Hongkong Land has unveiled its roadmap to transform LANDMARK into the city's ultimate lifestyle destination for global fashionistas, epicureans, and art devotees.

The reimagined LANDMARK will elevate Hong Kong’s luxury lifestyle to new heights, unveiling an unrivalled convergence of Maison destinations created by some of the world’s most coveted luxury brands.

With a total investment expected to exceed HK$7.8 billion from both Hongkong Land and its luxury tenants such as Louis Vuitton and Christian Dior Couture, Hongkong Land is orchestrating the largest retail transformation of its central portfolio, situated in the heart of Hong Kong. This evolution of LANDMARK, also known as "Tomorrow's CENTRAL", will unfold over the next three years, in phases, while LANDMARK will remain open throughout this period.

Join us this coming 17 June for #Content360 Hong Kong, an insightful one-day event centered around responsible AI, creativity VS influencers, Xiaohongshu and more. Let's dive into the art of curating content with creativity, critical thinking and confidence!

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