Lalamove's Quincy Yip steps up as regional CX and marketing director

Lalamove’s Quincy Yip (pictured) has taken on an expanded role as global director of customer experience and marketing, succeeding Kristie Cheung, who stepped down as global head of marketing communications at Lalamove.

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Within his new role, Yip reports to Paul Loo, chief operating officer, Lalamove. On top of managing customer experience across 11 markets in Asia and Latin America including Hong Kong, Singapore, Malaysia, Indonesia and the Philippines, Yip is now leading end-to-end marketing strategies spanning growth marketing, brand positioning, public relations, social and content.

By integrating his expertise in customer insights, he leads the team to further understand stakeholders’ preferences, allowing his team to develop and implement strategies to fuel business growth and boost brand preference.

Yip joined Lalamove in 2020 as the director of customer experience, and he has since played a pivotal role in shaping and enhancing the overall customer experience with Lalamove.

He closely worked with his team to optimise touchpoints between users, driver partners, and the platform, collaborating across the company to ensure continued improvement of the product and more self-service opportunities.

Prior to Lalamove, Yip honed his skills and knowledge in global and regional roles at Klook and Cathay Pacific. He was director of operations planning and services at Klook, where he managed global operations and enhanced services across functions.

Before Klook, Yip took up various commercial, operational and management roles at Cathay Pacific for 12 years, navigating diversified and cross-region operations.

Yip said: “Lalamove is the backbone to support small businesses and our driver partners, to stay agile in the dynamic environment. I’m excited to collaborate with my teams at marketing and customer experience, to optimise our customer journey, creating seamless transitions from awareness, and conversion to customer experience.”

“We will continue to build the brand that is committed to empowering our communities across the world with fast, simple and affordable delivery,” he added.

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