
Lalamove makes the pawfect move with SOSD partnership
share on
Lalamove has partnered with Singapore SOSD, an animal shelter dedicated to rescuing, rehabilitating and rehoming stray and abandoned dogs, as part of its newest campaign.
The “Make a Pawfect Move” campaign aims to better the lives of abandoned dogs at SOSD with donations while also helping to support the shelter ‘paw-rents’ who pour their heart into keeping the group running.
The delivery company is encouraging Lalamove users in Asia and Latin America to ‘Make a Pawfect Move’, by spreading the love for animals in need. Users can send their love to animals in need at SOSD by registering as members of Lalamove Rewards and accumulating LalaPoints with every completed order.
Don’t miss: Lalamove supports SMEs with new campaign that aligns with 'Night Vibes HK'
SG$5 will be donated to SOSD with every 1,250 LalaPoints earned, which will in turn provide an animal with two nourishing meals.
“In recent years, the number of pet owners in Singapore has surged from 70,000 in 2019 to 87,000 in 2022. This growing affection for pets signifies a shift in how people perceive their furry companions. 'Pawfect Move' is exciting as it brings together our Lalamove users with our passion for helping pets in need,” said Alex Lin, managing director of Lalamove.
“With the collective support of active Singaporeans in our Lalamove Rewards Programme and our partnership with SOSD, we hope to raise awareness and create a positive impact on animal welfare,” he added.
Magdalene Eng, head of outreach and fundraising at SOSD, said: “Lalamove's generous support will empower us with essential resources and supplies to enhance the living conditions and medical care for our rescued pets, ensuring they receive the highest level of care during their journey to adoption.”
Earlier in September this year, Lalamove also unveiled a laisee giveaway campaign to support local SMEs and the “Night Vibes Hong Kong” campaign initiated by the government.
As part of the campaign, the brand will offer HK$300 delivery laisees to 100 SMEs who will be participating in the harbourfront night bazaar and cross-promotion scheme to help drive excitement and traffic to the event.
Related articles:
Personalise your card for good with Revolut SG's new SPCA and SOSD campaign
Lalamove’s creative strategy of omnichannel promotion favours its key communities
Lalamove wows HongKongers with moving art trucks
share on
Free newsletter
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.
subscribe now open in new window