Lalamove adds 'local spices' to regional campaign covering 9 markets

On-demand delivery platform Lalamove has launched a regional branding campaign “Make a Winning Move” to inspire businesses around Asia and Latin America to take advantage of the brand’s business features, for a fast and reliable delivery solution that helps them stand out.  

By polishing the regional campaign with “local spices”, the campaign seeks to strike chords with local audiences in over 30 cities in nine different markets. All markets will be ready to run their campaigns within June, and they will last until the end of the second quarter. Markets that have launched include Hong Kong, Vietnam, Thailand, Indonesia, Malaysia and Singapore. 

In terms of "local spices", different regions have their own "flavours" in creating their style of the campaign. For example, the Hong Kong version of the brand video features two business owners competing in Kung Fu style, resonating Hong Kongers’ favorite fighting scenes; whereas the Thai video portrays celebrity entrepreneur Bilkin Putthipong to resonate with first jobbers and young business owners, according to the brand’s press release.

The campaign was inspired by the increased competitiveness of delivery businesses, the central idea behind it aims to help businesses stay ahead of the game and stand out with Lalamove’s service and B2B features, as well as its business sulutions such as multi-stop delivery, API integration, real-time GPS tracking and dedicated account manager for a faster, easier and more seamless delivery experience to help businesses save time and costs.

With the thematic approach developed by Hong Kong-based agency Secret Tour and creative input from local creative teams across the region, the brand campaign and creatives will be released in Asia Pacific regions including Hong Kong, Singapore, Malaysia, the Philippines, Taiwan, Thailand, Vietnam, Indonesia, and Brazil.

The mediums used include TV, digital, OOH and social advertising to cover every corner of promotional channels. Local creative teams can feel free to cherry pick the recipe that best resonates with their local audiences and culture to be presented in local flavors.

Kristie Cheung, head of marketing communications at Lalamove said: “Lalamove makes every endeavor to be the reliable partner of businesses and help them jump over hurdles at all fronts of their businesses. This is at the heart of what we do every day for our 8 million users worldwide, and the campaign is a visualization of what’s going on behind the scenes.”

“We are extremely excited about the ‘Make A Winning Move’ campaign and are thrilled to introduce our brand and business solutions to more new cities in ASEAN and Latin America in a creative way this year. At Lalamove, we go the extra mile in every way possible to make everyone win in every move!” Cheung added.

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