Lacoste releases new clothing line reimagining famous Netflix shows

Fashion brand Lacoste and streaming platform Netflix have partnered together to release a new collection celebrating the much-loved universes of shows such as Stranger Things, Bridgerton, Lupin, Money Heist, The Witcher, Sex Education, Shadow and Bone and Elite.

From 12 April, Lacoste has reimagined its classic polos, sweatshirts, tracksuits and more to reflect fictional universes such as the Upside Down, Las Encinas high school, all while maintaining the classic Lacoste crocodile.

"We think products can be a powerful medium for storytelling and partnering with Lacoste presents a unique opportunity to blend the worlds of fashion and entertainment," said Josh Simon, the VP of consumer products at Netflix. "This collection is a compelling and creative way for fans to express their love for our stories and characters," he continued. 

Some of these genderless outfits include the Lacoste crocodile on the costumes of the Netflix characters by embroidering them on various pieces in the range. For Stranger Things, the classic crocodile's face changes into that of the terrifying Demogorgon. In a nod to Queen Charlotte from Shondaland’s Bridgerton, the crocodile wears an oversized wig. 

As part of the collaboration, videos have been created that feature the crocodile in a world that mixes the Lacoste universe with that of various Netflix shows. Dressed in Lacoste x Netflix outfits, these fictitious characters go beyond the ‘Netflix and chill’ uniform; designed to be worn everywhere, these garments will be showcased at Lacoste stores around the world. 

Don't miss: Netflix and Sandbox VR partner up to create immersive 'Squid Game' experience

“We are delighted with this collaboration which has resulted in a unique encounter between our two worlds and two global references of creativity and innovation, both with an unparalleled power to bring together communities from all walks of life. The collection born from our collaboration is the embodiment of this powerful encounter, of our respective codes, influences and know-how," said Lacoste's deputy CEO, Catherine Spindler

MARKETING-INTERACTIVE has reached out for more information.

Following the popularity of Netflix series Squid Game last year, Netflix has also collaborated with premium location-based virtual reality experience Sandbox VR to create a fully immersive Squid Game virtual reality experience, allowing consumers to go from watching the show to living it in VR.

Set to open in late 2023, players will be transported to iconic Squid Game locations, where they will become contestants in a variety of challenges inspired by Squid Game and will compete against each other to be the last one standing. After each game session, players will receive personalised highlight videos capturing their in-game reactions and recapping how their very own Squid Game story unfolded.

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