LAC bolsters regional market branding and influence with dual agency appointment

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Healthcare supplement company LAC Global will engage a dual partnership with integrated communications agency PRecious Communications and influencer agency Kobe as the brand aims to bolster its reputation and market influence around the region.

PRecious Communications has been tasked to take charge of LAC Global’s strategic public relations, press office management, content development and media relations across Singapore, Malaysia, and the Philippines. The appointment also marks the second year of their partnership.

Don't miss: PRecious Communications' director of strategic advisory steps down

“As we embark on this exciting partnership with LAC Global, we are honoured to lead strategic integrated communications efforts,” said Robin Chang, vice president of brand communications and strategy at PRecious Communications.

“Teaming up with Kobe, we aim to amplify LAC Global’s brand influence, fortifying its standing as the top specialty supplement retailer in the region,” Chang added.

On the other hand, Kobe will focus its efforts on amplifying LAC Global’s brand influence through outcome-driven influencer partnerships across TikTok and Instagram while seamlessly aligning with the brand’s target audience, according to a statement from the brand.

Kobe’s appointment is also due to how consumers are seeking authentic experiences from creators who go beyond content creation and entertain consumers through skits, podcasts and street interviews to name a few.

To do this, Kobe will leverage proprietary technology and a methodical audience-centric content strategy to ensure speed to market with an outcome-driven focus, explained the brand in a statement.

“Understanding LAC Global's target audience is paramount for crafting an effective content strategy on relevant social media platforms,” said Cha Lin, chief operating officer of Kobe.

“Kobe prioritises precision in creator selection, leveraging past performance data and work ethic ratings to redefine influencer marketing that truly reflects the essence of LAC Global,” she added.

Evelyn Teo, head of marketing and digital at LAC Global also said, “the decision to engage Kobe, an influencer specialist agency, alongside our esteemed retainer PR agency, stems from our commitment to delivering dynamic and innovative marketing strategies that resonate with the evolving preferences of our audience.”

In fact, We Are Social recently bought a majority stake in Kobe Global Technologies in 2022 to beef up its influencer marketing services across Southeast Asia.

Kobe will continue to operate as an independent brand under founder and CEO Evangeline Leong as well as co-founder Cha Lin. Meanwhile, Leong will report to CEO of We Are Social Singapore, Christina Chong.

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