Krisflyer embraces life's adventures in new film celebrating 25 years

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Singapore Airlines is releasing a film to celebrate 25 years of KrisFlyer titled Celebrating 25 years of making every experience miles better.

Celebrating 25 years of making every experience miles better is a heartwarming coming-of-age film following the journey of a young girl. It also captures a snapshot of rewards offered by KrisFlyer.

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In the film, the young girl steps through life's different doors as she navigates a tapestry of diverse experiences with her father. This includes the youthful thrill of experiencing her first plane ride to the wonder of a glamping trip and discovering her own style.

She is also seen sharing quality time with her dad on a yacht where they recreate a photo from her first plane trip.

Created with TBWA\Singapore and Cutscene, Celebrating 25 years of making every experience miles better serves as a tribute to KrisFlyer's evolution from a frequent flyer programme to a lifestyle rewards programme.

"More than a film, our goal was to capture KrisFlyer’s evolution through the lens of the little girl and her dad. This is undeniably a milestone worth celebrating," said Loo Yong Ping, deputy executive creative director of TBWA\Singapore.

KrisFlyer was first launched in 1999 and has been uniquely associated with travel and experiences. Today, it rewards members who seamless integrate it into their everyday life.

Just recently, KrisFlyer partnered with concert promoter AEG Presents Asia, to bring exclusive priority access to Ed Sheeran's intimate one-night show in Singapore for KrisFlyer members.

"An Evening with Ed Sheeran" is a rare opportunity to experience the singer-songwriter’s performance in an intimate environment with closer interaction with fans.

The show promises a showcase of tracks from Sheeran’s Subtract and Autumn Variations albums alongside his greatest hits, as he shares stories with his fans on his songwriting and performance journey.

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