Klook sets off on a new adventure with TSLA

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Travel experience platform Klook has appointed The Secret Little Agency as its creative partner for its upcoming global brand work. The appointment comes after a closed-door pitch.

The Secret Little Agency's remit includes the development of a global brand strategy for marketing and communications, conceptualisation of global brand platforms and campaigns, as well as mapping opportunities for future experience pillars.

Don't miss: Klook celebrates its 10th year with 'money-can't-buy' experiences

This appointment comes as Klook celebrates its 10th anniversary this year. It joins The Secret Little Agency's list of global clients including Star Alliance, IKEA Singapore, Marriott Bonvoy, DBS Bank and more.

“Choosing the right partner to support our next stage of growth was crucial. The Secret Little Agency demonstrated a clear understanding of our goals and brought fresh ideas to the table. We’re excited about this collaboration and what we can achieve together to bring even more joy to millions of travellers around the world,” said Marcus Yong, vice president, global marketing, Klook.

“Klook has transformed the way we travel and enjoy experiences over the past decade. We are excited to embark on this journey and to work together to co create a revolutionary brand as they enter their next chapter of innovation,” said Eunice Tan, group CEO, of The Secret Little Agency.

MARKETING-INTERACTIVE has reached out for more information.

This win comes the agency expanded its PR and communications offering with a revamp of its experience and advocacy arm, PPURPOSE. PPURPOSE will now include PR and communications planning on top of its services in experiential, culture programming and advocacy.

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