KFC SG ushers in prosperity with specially designed shorts and music video

KFC Singapore has created a song that aims to leave consumers craving their new Chicken Bak Kwa-infused menu items and have introduced a pair of 'HuatWear' shorts specifically designed to bring extra prosperity this Chinese New Year.

The song was written and composed by local rising artist Calvert Tay who performed the song with Fang Rong. Produced by MediaCorp, the music video shows Tay and Fang Rong welcoming guests into their home as they host a Lunar New Year meal. 

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As the group sings, they are encouraged to bite for more huat (luck in English) as they sink their teeth into KFC’s limited-edition festive offerings.

“With its catchy and celebratory tune, KFC Singapore also hopes to send the message to consumers, especially the younger generation, to treasure this special occasion of reunion with their family and friends,” said the brand in a statement.

The new menu items include the Chicken Bak Kwa Crunch, Chicken Bak Kwa Burger, Sweet Potato Criss-cut Fries and Chicken Bak Kwa slices which will be available from now until 22 February 2024.

The music video will span social, TV, radio and Spotify music streaming activations to raise awareness for the campaign.

KFC Singapore also launched 888 pairs of HuatWear shorts that were designed in consultation with Singaporean Feng Shui Master Jet Lee.

The bright red shorts feature a cartoon God of Fortune who rides a cloud surrounded by chicken drumsticks, coins that have the word “huat” written all over them and longevity peaches.

To further add to the festive spirit, KFC Singapore has launched specially designed red packets with a “good fortune and wealth” greeting that has an image of KFC fried chicken replacing one of the characters that has a similar pronunciation to the word for chicken in Mandarin.

The red packets are also adorned with auspicious wealth symbols that include mandarin oranges, gold ingots, pineapples and gold coins.

While shorts and fried chicken are not usually paired together, KFC Singapore also partnered local gym F45 last year to nudge consumers to say yes to their fried chicken craving – and eliminate some calories along the way.

The campaign celebrates the launch of its Cheesy Mushroom Zinger Double Down burger and gives a free class at F45 Lower Peirce to customers with each purchase of the burger to work off their indulgence.

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