KFC Malaysia serves up inclusivity this Malaysia Day with 12 different ads

KFC Malaysia is celebrating the nation's multicultural background, comprising 13 states and a variety of languages and dialects, with its KFC Bucket Bersama campaign. Done in collaboration with Naga DDB Tribal, the campaign uses dialects from different Malaysian states in the commercials. Residents of each state will be served ads in their native dialect through geo-targeting.For example, residents in Sabah will be served the Sabahan version of the ad. Sarawakians, Kelantanese, Penangites and the rest of Malaysia will also get similar treats in their personal dialects. According to KFC, the KFC Bucket Bersama ad is a declaration to all Malaysians that at KFC, everyone is welcome to sit at the table no matter their colour or creed.https://youtu.be/lqi4SfOsp1chttps://youtu.be/Jm_4FiWdVBUhttps://youtu.be/Qh9sy6bz4dACMO Angelina Villanueva said the Merdeka/Malaysia Day period has been about truly celebrating Malaysian heritage, and KFC Bucket Bersama was the perfect avenue to showcase the beautiful dialects of this diverse nation.Naga DDB Tribal's creative directors Jeremy Yeoh and Suryadipura Salleh said KFC has always been about bringing people together over the love of food. "This Malaysia Day, we wanted to take it up a notch by using each state’s unique dialect in the digital roll out of our campaign,” both added. View the rest of the videos here.Campaign credits: Ad Agency: Naga DDB Tribal Chief Creative Officer : Alvin Teoh Executive Creative Director : Paul Lim Creative Director : Jeremy Yeoh, Suryadipura Salleh Creative Group Head : Gui Jiann Rong, Naqib Shamsuri Art Director : Sam Lai BM Copywriter : Zhafirry Fenner Zakaria, Irfan Iskandar Head of AV : Sharon de Silva AV Producer : Venus Chen Business Unit Head : Sharon Woodford Account Director : RZ Chew Senior Account Executive : Teh Yin WenMedia Agency: Universal McCann UM Vice President, Planning : Rina Low Business Director : Clarice Lee Senior media planner : Alexis Hong Media planner : Lee Yan Joe Performance Marketing Specialist: Chocky Chok Campaign Manager : Adrian WongProduction House: Think Tank Film Director : Tan Wei Peow Executive Producer : Pat Singh Producer : Gray Loi DOP : Kah Giap Line Producer : Alexsis Lighting Director : Horng Art Director : Taufiq (Seni Lab Team) Location Manager : Sun Makeup Artist : Ella Wardrobe Stylist : Elaine Wardrobe team Offline Editor : Boyd See Post House : APV Audio House : The Rec Room