KFC HK swims against the current with 'least unique' NFT campaign

KFC Hong Kong has unveiled its "Almost-the-same" NFT campaign, done in collaboration with livi bank.

According to the official Facebook post of KFC Hong Kong, the campaign aims to stand out from the recent NFT frenzy in the city by highlighting its “least unique” NFT element, featuring numerous virtual drumsticks with similar appearance, but with the same level of tastiness.

The campaign will be offering a total of 100,000 NFTs, customers will receive special discounts at KFC stores by redeeming it via livi bank app.

https://www.facebook.com/kfchk/videos/836108384105341

MARKETING-INTERACTIVE has reached out to KFC Hong Kong for additional information. 

Most recently, KFC Hong Kong thought out of the box with its latest campaign. To encourage Hong Kong’s overthinking citizens to think less, and indulge more with Finger Lickin’ Good fried chicken, KFC is partnering up with Edelman Hong Kong to launch its latest integrated campaign.

As part of the campaign, a brand-new tech device called the KFC Brainwave Bucket has been created. The KFC Brainwave Bucket is a brain-sensing helmet with a built-in headband that analyses people’s brain activity. The data from the helmet is connected to an app which provides real-time biofeedback showing how active the mind is.

The helmet design, and the mind-detecting enclosure, is based on KFC’s iconic bucket. People are invited to sit inside the bucket-inspired structure and wear the helmet on their head, after which they’re encouraged to switch off and think less with the help of some Finger Lickin’ Good chicken.

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