KENZO names K-pop star VERNON as first global brand ambassador

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Luxury fashion house KENZO has named South Korean pop artist Hansol Vernon Chwe, otherwise known as VERNON, as its first global brand ambassador. VERNON is a member of the South Korean pop boy band SEVENTEEN.

KENZO took to social media platform Instagram to break the news on 27 June, with a post of KENZO’s artistic director Nigo together with VERNON and the caption “KENZO is thrilled to announced VERNON as its first global ambassador. VERNON is joining the KENZO universe, teaming up with a house that shares strong links to the international entertainment scene, under the influence of artistic director Nigo.”

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VERNON expressed his excitement on his upcoming collaboration with the luxury brand by saying, “I feel honoured and fortunate to be KENZO’s global ambassador. I’m excited to explore the synergy this partnership will introduce and look forward to showcasing a new side of me to fans around the world.”

The South Korean pop celebrity also took to announcing the collaboration on his personal Instagram page, in which he was seen wearing KENZO’s summer show 2024 (#KENZOSS24) collection at the KENZO SS24 runway show recently.

The news should come as no surprise as luxury fashion houses are ramping up their efforts to introduce South Korean celebrities as their brand ambassadors and build an association with the brand in order to expand their marketing reach. In recent news, Spanish luxury fashion house LOEWE appointed TAEYONG, member of South Korean pop boy band NCT, as its newest global brand ambassador.

“Known for his unique personal style and love of fashion, TAEYONG has been a long-time supporter of LOEWE’s innovative design and craftsmanship,” said a statement on Loewe’s site.

Both Loewe and TAEYONG took to Instagram to celebrate the appointment by posting a photo of TAEYONG donning the brand’s clothing with the caption, “LOEWE and TAEYONG are pleased to announce the start of an exciting journey together.”

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