KC Softex hunts for digital marketing head in Indonesia

KC Softex Indonesia, manufacturer and distributor of personal care products, is on the hunt for a digital marketing head. According to the job post on LinkedIn, the selected candidate will be responsible for developing and driving the company's consumer-facing digital transformation agenda.

The candidate will also lead a team of direct reports and work closely with a multi-functional team - across brand, eCommerce and IT - to bring to life the brand and communication strategies of KC Softex’s brands; including Sweety, Softex, Confidence and Kotex. Additionally, the selected candidate will help the company build lasting relationships with its Indonesian consumers. MARKETING-INTERACTIVE has reached out to KC Softex for comment.

The digital marketing head's duties are centred around five key areas: paid digital media planning, buying and performance marketing; eCommerce marketing; managing owned digital platforms; development and execution of first-party data acquisition and CRM; and building the company's digital marketing capabilities.

The selected candidate will work with the brand teams and media agencies to develop digital paid media strategies and plans, along with setting KPIs, ensuring timely execution while driving optimisation and improvement.

According to the job post, the candidate will also work closely with the eCommerce and brand teams to drive on-site and off-site traffic to its eCommerce platforms, track and improve the effectiveness of eCommerce media, and improve its content, ratings and reviews, and brand presence. The candidate is also expected to plan and execute mega sale days, including creating suitable dashboards, analysing data, finding insights and developing an action plan for improvement.

Additionally, the selected candidate will manage KC Softex's owned social media channels, while working with brand teams and agency partners to develop social media strategy, content and running analytics to improve their reach and engagement. The candidate will also be tasked with managing the company's owned online properties, where the candidate will work with relevant partners to develop content UX and UI, SEO, upgrades for campaigns, as well as new features and IT requirements. The candidate must also be able to create dashboards, analyse data to determine insights and develop and execute action plans.

At the same time, the candidate will leverage first-party data to improve targeting and engagement though paid media buying and execute various customer journeys working with agency partners. The candidate will also have to build a CRM programme to drive customer engagement, build stronger relationships and drive consumer lifetime value.

Lastly, the candidate's responsibilities will also see the selected candidate lead the training, coaching and capability building in KC Softex's brand, eCommerce and digital teams. The candidate will also lead the joint business planning sessions with key partners such as Google, Facebook and TikTok.

According to the job post on LinkedIn, the ideal candidate would have over 10 years' experience in digital marketing with CPG and FMCG companies, digital agencies, startups or tech platforms; or other industries with a strong consumer digital marketing experience. Additionally, the candidate should have at least three years; experience in leading teams, along with knowledge of basic principles of brand management and communication development.

While a bachelor's degree in any disciple is acceptable, a degree in marketing or digital marketing would be advantageous. The candidate should also be equipped with excellent communication, project management, problem-solving, data analytics, and leadership skills. A quick search on LinkedIn by MARKETING-INTERACTIVE showed that the company's current head of marketing is Ekayani Go.

Separately, Kimberly-Clark Corporation acquired Softex Indonesia, now KC Softex, in September last year, in an all-cash transaction for approximately US$1.2 billion from a group of shareholders. Mike Hsu, chairman and CEO, Kimberly-Clark, said that the acquisition represented a compelling strategic fit and demonstrated its commitment to accelerate growth in developing and emerging markets. "Moreover, adding Softex Indonesia and its brands to Kimberly-Clark will enhance our company's underlying growth prospects and help us create even more long-term shareholder value," he added. In 2019, KC Softex generated net sales of approximately US$420 million. 

Join our Digital Marketing Asia conference happening from 9 November 2021 - 25 November 2021 to learn about the upcoming trends and technologies in the world of digital. Check out the agenda here. 

Related articles:
Disney hunts for corporate communications head in Indonesia
Samsung Indonesia hunts for media agency
LEGO searches for APAC eCommerce director to build on 'ambitious' regional expansion plans
Singapore Tourism Board calls PR pitch in Indonesia
Kimberly-Clark acquires Softex Indonesia for US$1.2 billion