Kallang Alive Sport Management picks new group head of brand marketing and comms

Kallang Alive Sport Management has appointed Johnathan Ye (pictured) as its new group head of brand marketing and communications. 

"It’s an incredibly exciting time to be part of the transformative journey happening at Kallang Alive Sport Management, especially amidst the backdrop of world-class sport and entertainment events that continue to light up Singapore and the vibrant Kallang precinct," said Ye when MARKETING-INTERACTIVE reached out. 

"I am honoured to be working alongside a talented team on integrated brand and marketing campaigns that not only drive our community and commercial goals but also position Sports Hub as the destination of choice for sports, entertainment, and lifestyle in the region," he added.

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Prior to his role at Kallang Alive Sport Management, Ye has held several roles as chief marketing officer and lead numerous marketing teams across various industries.

He was the group chief marketing officer of Zouk Group, and was previously the regional marketing director, head of digital APAC for Baxter International, according to his LinkedIn page.

Ye also served the role of vice president, global head of marketing at Banyan Tree Hotels and Resorts, and was chief marketing officer of Singapore, and head of digital APAC at Huawei Consumer Business Group. 

Ye's appointment comes amidst much fanfare surrounding American singer Taylor Swift's The Eras Tour. The tour was held at the Singapore Sports Hub's National Stadium and is the only Southeast Asia stop following an exclusivity deal.

With Swift-mania in full force, brands, restaurants and ministers have been jumping on the action. Most recently, Singapore’s minister for health, Ong Ye Kung, took to Instagram to parody Swift’s You Belong With Me music video with some friendly reminders.

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