Kai Tak Sports Park taps Cathay as exclusive founding travel partner

Kai Tak Sports Park (KTSP) has tapped Cathay as its exclusive founding travel partner, highlighting the park's ongoing commitment to promoting sports, arts and culture, and mega-events in the city. 

Officially opening this Saturday (1 March), KTSP aims to become the largest integrated sports and entertainment landmark in Hong Kong. Cathay will collaborate closely to support KTSP in delivering ​world-class sporting, cultural and entertainment experiences to a global audience.

To promote the partnership, Cathay has launched a 30-second video titled “Taking off again with Kai Tak” (與啟德再度啟航). The video tells the how Cathay unites people and connects the world, starting from Kai Tak. As Kai Tak transforms from an airport to Hong Kong’s new integrated sports and entertainment hub, Cathay has also evolved from an airline to a premium travel lifestyle brand, all in pursuit of elevated experiences and journeys that connect the home city to the world. 

Through this strategic partnership, Cathay and KTSP will introduce the first aviation-themed immersive experience in the Greater Bay Area with the Cathay-branded West Bridge, which connects the Sung Wong Toi MTR station with Kai Tak Stadium to engage the Hong Kong community and rekindle people’s collective memory of the airline’s journey from its roots, and World Flyer, a space dedicated to Kai Tak Airport in the form of a scaled-down representation of its major facilities to provide a welcoming learning environment for community interaction. 

In addition, Cathay strives to further elevate the visitor experience by sponsoring projects including “Rong Rong Square” and “Veni, Vidi, Vici”.

As part of the latest developments at KTSP, Cathay is sponsoring the Cathay/HSBC Hong Kong Sevens, which will take place at KTSP for the first time from 28 to 30 March. This event highlights the potential for future world-class sporting events and cultural experiences, showcasing KTSP’s advanced facilities and enhancing Hong Kong's role as a hub for global mega-events.

Lavinia Lau, Cathay’s chief customer and commercial officer, said: “Having been Cathay Pacific’s home for over many decades, the old Kai Tak Airport holds a cherished place in not only our hearts, as it is where our journey began, but also those of everyone who grew up in Hong Kong. In many ways, our return to Kai Tak as the exclusive founding travel partner of KTSP is a testament to Cathay’s evolution from an airline to the leading premium travel lifestyle brand we are today. ​ It also symbolises our unwavering commitment to the continued growth and development of Hong Kong as a world-class city.

“Through strategic collaboration with KTSP, we hope to bring together visitors from all over the world to our home by creating immersive experiences that enhance its international profile and celebrate its rich heritage. The exciting line-up of sporting and cultural mega-events at KTSP will surely boost tourism and inspire the people of Hong Kong,” she added.

John Sharkey, Kai Tak Sports Park chief executive officer, said: “We are thrilled to welcome Cathay back to their original home.  Kai Tak was once the location where Hong Kong met the world and the world came to Hong Kong. ​ We are so pleased that this partnership will help bring that symbolism to life once again as we embark on bringing world-class events for the people of Hong Kong and Cathay brings the global audience to our city as our exclusive founding travel partner.”

MARKETING-INTERACTIVE has reached out to Cathay for more information.

Don’t miss: HSBC backs Kai Tak Sports Park to enhance HK events and cultural landscape

On the other hand, KTSP has also tapped HSBC as its exclusive premier founding partner, as part of its commitment to enhance Hong Kong’s cultural, sports, and events landscape.

This comes as KTSP is set to officially open in the first quarter of 2025. As the largest integrated sports and entertainment landmark in Hong Kong, it aims to bring together sports and cultural enthusiasts from around the world. 

This long-term collaboration underscores KTSP and HSBC’s commitment to supporting Hong Kong’s vibrant culture and mega-event economy, according to the release. Both parties aim to build a dynamic community and are committed to bringing more world-class cultural, sports and entertainment events to Hong Kong.

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