Juliana Chua heads up marketing at Sonno

Juliana Chua has joined mattress company Sonno as head of marketing, reporting to CEO Fabio Miceli. Chua (pictured) told A+M that she aims to market Sonno as the sleep expert. "Sonno is a company with so much growth potential and very digital-led, which is something I would really love to dive into," she added. Chua was most recently with Vettons as head of marketing. She joined the company in 2021 from Pavilion Bukit Jalil where she was GM, marketing. 

Sonno was founded in 2017 and as the company establishes itself as an omnichannel brand, Chua explained that her past agency and retail marketing experience would empower the martech capabilities that the brand already specialised in. She has worked in leadership roles at Ignite KL, TBWA\ Kuala Lumpur, and Zenith. Chua's first order of business is to work on the upcoming product launches and a key milestone in the third quarter of this year. Chua did reveal more when asked by A+M.

According to Sonno's website, the brand touts itself as a company that offers "one perfect mattress for everyone's sleeping needs without the added cost of middlemen commissions or retail store mark-ups". It also offers a 100-night trial to users. 

The company is currently on the hunt for a performance marketing manager and social media and community manager. The performance marketing manager will develop, implement, track, and optimise digital marketing campaigns across all digital channels. The individual should have a strong grasp of concepts regarding marketing tools, strategies, and integrated digital marketing campaigns. He or she should also be able to lead a digital marketing campaign from conception to full execution.

Meanwhile, the social media and community manager will be required to develop strategies and execute engaging, creative, and innovative content for all channels within the company’s social media ecosystem including but not limited to Instagram, Facebook, TikTok, YouTube, adhering to set quantitative and qualitative goals. He or she will also need to collaborate closely with campaign managers and internal stakeholders to conceptualise social and KOL activations according to business priorities and goals.

"This year, I’m excited about how brands can play a vital role in consumers’ well-being as physical and mental health becomes a priority in the post-pandemic landscape. A great premise for Sonno to engage with the consumers as we focus on one mission in mind - to help people sleep well and live better," she said.

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