Jollibee revamps concept store in North Point with refreshed image

Jollibee has revamped its concept store in North Point, Hong Kong, featuring a refreshed restaurant image, a digitalised dining experience and exclusive new menu items. 

Available from 8 July, the newly renovated store design incorporates cheerful and energetic new elements to the brand’s joyful restaurant experience.

Centred on the core concept of putting a smile at the heart of everything consumers do, the store incorporates Jollibee’s iconic elements using materials such as wood grain and faux leather to create a warm, vibrant, and elevated dining experience for friends and family alike.

The store also features two eye-catching murals which highlight the brand's tradition and philosophy - the iconic Jollibee wall and the "chicken joy forever" mosaic tile wall, showcasing the brand’s core values and its signature product Chickenjoy.

Additionally, the new store has undergone a comprehensive digital upgrade with new self-service kiosks and mobile ordering systems, allowing customers to select meals and make cashless payments more conveniently.

In a conversation with MARKETING-INTERACTIVE, a spokesperson from Jollibee said adapting to the evolving preferences of customers is a key part of its overall strategy. "Whether it’s through our refreshed brand visuals or the new digital enhancements we’ve implemented in-store, our aim is to enhance our customers’ experience and provide a fresh take on the brand for patrons and new customers alike."

This project forms part of a holistic strategy for Jollibee Hong Kong to engage and connect with the people of Hong Kong through its products, store experiences, and marketing communications, said the spokesperson. "We hope our customers will look forward to more things to come for Jollibee Hong Kong!"

The North Point store will also feature a store-exclusive new product "Calamansi Tea Smoothie”, the perfect drink pairing with Chickenjoy.

Customers from all over Hong Kong can also join in the celebration with two new Jollibee menu items available at all stores including curry rice with chicken bites and spaghetti Bolognese.

Done in collaboration with FUSE & PHD under Omnicom Media Group, the initiative aims to create a space that feels both new and familiar, whether it's a first-time experience or for loyal patrons. 

Gino Lau, managing director, Jollibee Hong Kong, said: "We believe in our brand vision of serving great tasting food and bringing the joy of eating to everyone, especially for the bustling daily life of Hong Kong people. We are keen to play a role in boosting the level of joy for everyone in Hong Kong through our vibrant store environment; our exceptional tasting products, headlined by our Chickenjoy; and our energetic, joyful spirit that comes from every member of our team."

Currently, Jollibee has over 1,600 branches in 17 countries worldwide. The first Jollibee in Hong Kong opened in Central in 1996, providing warm and friendly dining services to local customers, Filipinos living in Hong Kong, and tourists.

Related articles:
Jollibee to boost investment in Titan Dining
Jollibee increases stake in Tim Ho Wan to fuel expansion