Jollibee Group to switch off lights across 16 markets for Earth Hour 2025

Filipino fast-food giant Jollibee Foods Corporation (JFC) is reaffirming its commitment to sustainability by participating in Earth Hour 2025. On 22 March at 8:30 pm local time, more than 4,300 stores across 16 markets will switch off their lights, joining millions worldwide in this symbolic act of environmental solidarity.

A diverse range of brands under the Jollibee Group, including Jollibee, The Coffee Bean & Tea Leaf, Tim Ho Wan, Smashburger, Chowking, Highlands Coffee Vietnam, Mang Inasal, Greenwich, Red Ribbon, Yonghe King, and Hong Zhuang Yuan, will take part. Additionally, its franchised brands in the Philippines—Burger King, Panda Express, Yoshinoya, Common Man Coffee Roasters, and Tiong Bahru Bakery—will also participate in the initiative.

Organised by the World Wildlife Fund (WWF), Earth Hour is an annual movement that encourages individuals, businesses, and communities to "Give an Hour for Earth" by turning off non-essential lights. This global event highlights the importance of collective action in addressing climate challenges.

"Protecting the planet is a shared responsibility, and Earth Hour reminds us that even the smallest actions can make a significant impact when done together," said Pepot Miñana, global chief sustainability officer of Jollibee Group, in a release. "We are committed to sustainable business practices, and initiatives like Earth Hour allow us to reinforce this commitment with our employees, customers, and communities around the world."

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However, Jollibee Group's commitment to environmental responsibility extends far beyond Earth Hour. In 2024, the company integrated renewable energy into its four main manufacturing sites in the Philippines, significantly reducing its reliance on grid power despite growing operational demands. This shift aligns with the company's broader sustainability framework, "Joy for Tomorrow," which focuses on responsible environmental stewardship, community support, and long-term business growth.

"Earth Hour serves as a reminder that sustainability is an ongoing journey. We remain committed to continue finding ways to reduce our environmental footprint, which is an integral part of our mission to spread joy to our customers," Miñana added.

JFC, also known as Jollibee Group, is among the world's fastest-growing restaurant companies, operating 19 brands with over 9,700 stores across 32 countries. It holds strategic stakes in The Coffee Bean & Tea Leaf (80%), Compose Coffee (70%), SuperFoods Group, which operates Highlands Coffee (60%), and the bubble tea brand Milksha (51%).

Jollibee Group has announced plans to open between 700 and 800 new stores globally in 2025, with US$314 million to US$367 million in capital expenditures allocated to support this growth.

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