JobStreet uncovers realities of hiring on social media with new campaign

JobStreet by SEEK has continued its initiative to empower companies in the search of better candidates in 2023 through a series of videos in line with its latest campaign, “Hire Real Talent,” which uncovers the realities of hiring on social media.

This comes as JobStreet understands that social networking channels are proven to be an effective way of communication, but using them for seeking talents may be more inefficient than hirers think—and this video series depicts a witty take on real-life scenarios and challenges among employers that use social media for posting their job vacancies.

Aside from encouraging recruiters to utilise legitimate job platforms in their recruitment process, JobStreet’s video series attempts to show the truth behind social media recruiting: when you hire through social media, chances are you have no idea who you're interviewing.

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The first video depicts an applicant who resembles the avatar of a newly set-up social media account, illustrating anonymity, a lack of character, or a genuine identity. Similarly, the second video demonstrates the difficulty of recognising the true applicant whose profile photo is a family portrait. Finally, in the last video, JobStreet displays an applicant with experience working somewhere fictitious, portraying a lack of professionalism and accurate information.  

It is challenging to discern between legitimate and fraudulent accounts when users are not required to authenticate their identities or credentials on most social media platforms. In addition to that, most social media users do not present themselves professionally and have little to no work experience information. This limits the recruiters’ opportunity to fully examine their applicants based on their criteria.

While social media is a convenient tool to share information, Jobstreet wants to let hirers know that not everyone in your following or likes is looking for jobs—and the best and most appropriate way to recruit active jobseekers is to reach out to where they are searching for opportunities, and that is through official job platforms, said Kim Viray, head of marketing, JobStreet Philippines. 

He added: “In today's competitive and fast-changing world, we recognise the challenges that come with the hiring process, which is why we continuously empower hirers and provide them solutions that they need on top of offering a platform with millions of quality and qualified candidates.”

MARKETING-INTERACTIVE has reached out to Jobstreet for more information.

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