JobsDB’s new campaign showcases new brand image, introduces upgraded functions

JobsDB has launched a campaign offering a refreshed image and introducing an upgraded job searching tool.

With Hong Kong being struck by a series of events, including social unrest and the COVID-19 pandemic, employees in Hong Kong are struggling for survival and fresh graduates are battling to land a job in this challenging time. The campaign aims to promote JobsDB’s latest technological features powered by AI, and an upgrade of its job searching tool, complemented with a series of job-matching enhancements.

In the thematic video, and a series of key visuals, the campaign features employees from all walks of life, including a normal office worker, food deliverer, reporter, social worker, and an UI/UX designer. The concept behind the campaign is that no matter what position an employee is in, they can always find a unique perspective at work. Their jobs could still have a profound meaning that motivates employees to look for meaning in their lives. 

Alongside the new brand image, the campaign will continue with different content and initiatives to further connect local job seekers.

“As the leading job search portal in Hong Kong, we strive to become candidates’ career partner,” said Irene Wong, head of marketing of JobsDB Hong Kong.

“At JobsDB, we believe that helping job seekers to find a job that matters to them is more important than just simply placing them with just another job. The more challenges we are facing, the more crucial that we need to contend on our purposes in life. We want to continue encouraging our users to seek jobs that matter to them or their family,” she added.

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JobsDB's campaign depicts the different stages in a job seekers' life journey