Jewel Changi sees 26% footfall increase, 20% increase in sales

Jewel Changi Airport has registered a 26% increase in footfall traffic for financial year 23/24 as compared to the previous year.  Overall sales also grew by 20%, it said in a statement.

Of the total footfall registered, 30% were overseas travellers, with the top five nationalities being tourists from China, Malaysia, Taiwan, United States of America and Indonesia.

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Jewel’s attractions located at the Canopy Park also saw increasing patronage, with a 12% growth in total visitor numbers and a 35% increase in sales. Its Double Rewards loyalty programme also saw more than 10% rise in the membership base.

This comes as Jewel Changi Airport celebrates its fifth anniversary. To mark the occasion, the lifestyle destination will present a year-long calendar of special events and retail offers as well as new experiences under the celebratory theme of ‘What A Feelin5’. The celebrations seek to evoke in visitors a myriad of positive feelings through the diverse experiences that Jewel offers.

“Five years ago, our shareholders – Changi Airport Group and CapitaLand – embarked on a bold mission to redefine the airport experience. Today, we stand proud as a global icon well-loved by both local residents and travelers," said James Fong, CEO of Jewel Changi Airport Development.

"As Jewel celebrates five years of creating the sparkling experience for its visitors, we continue to stay true to our commitment to deliver world-class visitor experiences with our attractions, retail and dining offerings," he said. 

He added that it was excited to reveal a series of new flagship store openings and new-to-market brands, as well as a behind-the-scenes tours for the Jewel Rain Vortex.

These include the expansion of Charles & Keith, FILA's first flagship store in Singapore, Bimba Y Lola with its largest store in Singapore and more. 

New experiences and a series of events and Jewel-exclusive offerings will also be introduced throughout the year.

“As we look forward to more exciting years ahead, we wish to thank Singaporeans and guests from around the world for their love and extend our appreciation to our tenants and partners who have stood shoulder to shoulder with us all this time,” said Fong. 

To commemorate its fifth anniversary and evoke feelings of celebration, wonder and anticipation, Jewel is premiering a brand-new Light & Music showcase from today. Entitled “What A Feelin5”, the new five-minute show was created by world renowned water feature designer WET and features unique elements of Jewel’s offerings, such as its iconic façade and lush floral and greenery, in a crescendo of uplifting tunes that celebrate the vibrancy of Jewel.

Visitors can also look forward to a new behind-the-scenes tour, “In the Eye of the Jewel Rain Vortex”, from the second half of this year.

Offering a glimpse into the intricate workings of the world’s tallest indoor waterfall, participants will get exclusive access to never-before-seen views of the Jewel Rain Vortex from the inside. A part of the programme will also introduce participants to the work behind getting Canopy Park ready for operations every morning.

Marquee events
To extend the celebrations throughout the year, Jewel is gearing up for a series of exciting marquee events. Kicking off during the June school holidays, Jewel Blooms will make a return after a successful run last year. To be held from 24 May to 11 August at Canopy Park, this floral showcase will feature captivating installations inspired by emotions such as happiness, peace, love, passion and a touch of adventurous discovery that are synonymous with the feelings that can be experienced by visitors at Jewel.

Larger-than-life displays and enchanting kinetic flowers will take visitors into a world of floral fantasy. A special collaboration with award-winning Singaporean garden designer Andy Eng and Japanese floral artist Megumi Shinozaki, known for her sustainable works, will also see the Petal Garden house a large-scale floral artwork made from fresh and preserved flowers.

Shoppers and diners can also look forward to over 50 anniversary perks across retail, dining and in-store experiences, specially curated in collaboration with Jewel’s tenants for the 5th anniversary celebrations. These exclusive offers and promotions will be rolled out in phases.

Selected retailers will also be launching special collections only available at Jewel such as Starbuck’s Singapore-exclusive cold cup adorned with the iconic Rain Vortex, Asian Artistry Fine Jewellery’s Jadeite Pendant, a limited-edition bespoke jade jewellery creation inspired by the Jewel Rain Vortex and more.

Foodies will also be able to get in on the fun with Jewel-exclusive menu items such as Burger & Lobster’s Cereal Lobster, grilled lobster infused in spices and coated in crispy toasted cereal, Sourbombe Artisanal Bakery’s Bejeweled Bombe, vanilla bean chantilly-filled bomboloni with popping candy chocolate coating, Anthology by Compendium Spirit’s Jewel Spritz, made with its signature rojak gin, lime juice, butterfly pea cordial, prosecco and pearl dust, and more.

As a way to give back to the community as Jewel commemorates its fifth year, it will partner Metta Welfare Association (Metta) in a charity event. Proceeds from the charity event and auction will be channelled to the development of the new Maitri School/Building project that will be ready by 2028.

Maitri School will be the second Special Education School set up by Metta to provide education for students with moderate to severe Autism Spectrum Disorder (ASD).

Photo courtesy of Jewel Changi Airport (Facebook)

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