Jewel Changi Airport partners Trip.com to boost tourism

Singapore’s Jewel Changi Aiport (Jewel) and Trip.com have partnered up to promote travel.

The three-year strategic partnership will see exciting programmes for travellers and leverage Trip.com's global network to reach a wider international audience, as well as encourage travel to Singapore and visitors to Jewel. 

As Trip.com continues to expand its presence globally, the partnership will also enable it to further raise brand awareness among Jewel’s diverse audience of international and local visitors.

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Through this partnership, Jewel will run special campaigns on Trip.com to attract more visitors to Canopy Park, as well as to spur spend at Jewel's retail offering. Jewel and Trip.com will also jointly launch a brand new Trip.com light and music showcase in October. 

The showcase will draw inspiration from Trip.com's mission "to pursue the perfect trip for a better world" and weave a narrative around the theme of travel.

“We are pleased to partner Trip.com in our efforts to drive tourism in Singapore and promote Jewel as a must-visit destination to international travellers through Trip.com’s global reach. The synergy between our two brands presents opportunities for strategic collaboration and we are confident of solidifying Jewel's position as a premier destination for travellers through the various co-marketing initiatives," said James Fong, CEO of Jewel Changi Airport Development. 

“The Jewel Rain Vortex is an iconic global attraction, and Trip.com is thrilled to partner with Jewel Changi Airport to create immersive new experiences that elevate the travel journey. This collaboration will allow us to engage with and delight visitors of all ages from Singapore and around the world, and we look forward to debuting this spectacular experience in October," said Bo Sun, chief marketing officer, Trip.com Group. 

In addition, a travel-themed pop-up event titled "Traveller's Wonderland" will be held at Jewel until 7 October. 

The pop-up event will feature an experiential display where visitors can visit iconic attractions in places such as China, Japan, the United Kingdom and Thailand. The displays will offer a glimpse into these locations and create a photo opportunity for visitors. 

Visitors who share photos taken at the pop-up event on social media will get a chance at a gachapon machine to win prizes such as flight coupons to Australia worth SG$100, Jewel's Canopy Park tickets and exclusive travel merchandise. 

This partnership is inked against the backdrop of Jewel’s strong growth trajectory, where it registered a 26% increase in footfall traffic for financial year 23/24 as compared to the previous year. Overall sales also grew by 20%, it said in a statement earlier in April this year.

Of the total footfall registered, 30% were overseas travellers, with the top five nationalities being tourists from China, Malaysia, Taiwan, United States of America and Indonesia.

Jewel’s attractions located at the Canopy Park also saw increasing patronage, with a 12% growth in total visitor numbers and a 35% increase in sales. Its Double Rewards loyalty programme also saw more than 10% rise in the membership base.

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