Global media director for OPPO Jan Harling checks into foodpanda

Delivery platform foodpanda has appointed Jan Harling as director, marketing - new customer acquisition for APAC. Based out of Bangkok, he will be responsible for developing and owning the foodpanda regional media strategy across different touchpoints such as TV, OOH, and online in APAC. He also leads above-the-line, below-the-line, and performance teams; and manages media planning and buying practices for campaigns across all media channels and countries.

Before joining foodpanda, Harling was global media director at OPPO for approximately a year, where he handled overall media strategy globally for OPPO and its subsidiary OnePlus. Harling also managed 11 different and diverse regions; steered global partnerships, negotiations and management of key media partners; and spearheaded marketing thought leadership, media innovation and activation on a global level, said his LinkedIn. 

Prior to his role at OPPO, he also worked for Huawei. Based in Shenzhen, his last position was global media investor director. He modernised campaign planning and media strategy development; piloted global paid social strategy and execution; and was responsible for content creation and execution for key markets. Harling joined Huawei in December 2016 as senior global marketing manager. After just six months, he was promoted to associate global media investment director, where he helped improve the company's global media effectiveness, efficiency and ROI. He was also tasked with planning campaigns and developing media strategy.

In addition to brands, Harling has also worked for several agencies. He was based in Hong Kong from August 2014 to November 2016, working for OMD Hong Kong as business planning manager. In this position, he developed communication strategies for key clients, mentored business teams to formulate media strategy, and led new business pitches.

Apart from OMD Hong Kong, Harling also worked for Zenith. He was regional digital manager for APAC from January to August 2014. He handled the Clarins account in the region, covering China, Taiwan, Hong Kong, South Korea, Malaysia and Singapore. He also helped shape digital strategy and ensured the implementation and execution across all markets. At Zenith, Harling received several promotions, as he was an executive at the onset of his journey there.

Foodpanda has recently made several new hires and internal promotions. Kevin Zagolin was recently promoted to APAC head of virtual brands. In his role, Zagolin is responsible for growing and managing the virtual brands business at foodpanda APAC. He will also be required to improve and manage new virtual brands that reach product-market fit in a short period of time. He was previously APAC head of commercial for virtual brands.

According to foodpanda, a virtual brand is an online-only food concept where the brand exists digitally, with no dine-in presence, and offers food that is available for delivery or pick-up. Hence, virtual brands can also operate from the kitchen of an existing restaurant or through traditional cloud kitchens.

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