iQIYI expands local-based entertainment with new VR immersive theatre in Macau

Chinese online entertainment service iQIYI is introducing a VR immersive theatre at the first floor of Galaxy Promenade in Galaxy Macau this summer. 

The theatre draws inspirations from iQIYI’s hit series Love Between Fairy and Devil, showcasing iQIYI's commitment to expanding location-based entertainment through its unique blend of 'IP+ Technology.' 
 
Created by iQIYI DREAMVERSE Studio, this VR adaption of Love Between Fairy and Devil marks its debut in the Greater Bay Area, showcasing another 'Real Scenery + VR' immersive theatre adapted from its blockbuster original IPs.  

It follows the success of previous VR projects launched in China, such as the ones based on the drama series Strange Tales of Tang Dynasty 2: To the West and the Luoyang VR project, both of which received positive reviews from players. 

This upcoming project in Macao is further enhanced with the use of innovative technology, including interactive gesture control and flight motion simulators, providing a more thrilling and realistic experience.  

Throughout the one-hour-long journey, players will be immersed in a visually stunning ancient world with impressive aesthetics. They will also encounter a series of intriguing puzzles to solve, all accompanied by captivating plotlines to follow. 

This venture also marks the second project between iQIYI and Galaxy Macau, following the agreement announced last year that iQIYI's annual signature event, iQIYI Scream Night, will be held at Galaxy Arena for three consecutive years.  

This deep partnership aims to stimulate further growth in the cultural and entertainment industry of the Greater Bay Area, while solidifying Macao's position as a vibrant city of performing arts. 

With iQIYI's commitment to merging and creating synergy between IP, technological innovation, and cultural tourism, it plans to further collaborate with partners to explore new forms of offline entertainment on a global stage and enhance the value of its original IPs for a wider audience. 

According to Jeffrey Jiang, senior vice president of Galaxy Entertainment Group, the experience store includes a dress-up zone for traditional Chinese clothing and large-scale ancient-themed photo spots, recreating classic scenes from Love Between Fairy and Devil. 

Hang Zhang, senior vice president of iQIYI, said, "With deep roots in Eastern mythology and traditional culture, the blockbuster original IP Love Between Fairy and Devil holds significant cultural value and has garnered wide market acclaim. By leveraging VR technology, we can further extend the long-tail value of this original IP, bringing Chinese culture to life in a modern way that resonates with a broader audience." 

Join us this coming 26 June for Content360 Hong Kong, a one-day-two-streams extravaganza under the theme of "Content that captivates". Get together with our fellow marketers to learn about AI in content creation, integration of content with commerce and cross-border targeting, and find the recipe for success within the content marketing world! 

Related articles:

iQIYI and Pixels strike exclusive partnership in Hong Kong
Baidu beats market expectations thanks to iQiyi's performance