iQIYI strengthens programmatic video advertising with Acqua Media

Acqua Media has announced a partnership with iQIYI International which enables iQIYI International to implement programmatic video advertising for its platform.

As iQIYI's original content has quickly become a hit in Southeast Asia and captured the attention of local audiences, the company also hopes to drive further growth as both iQIYI and Acqua Media have formed a combination leveraging Acqua360, a supply-side trading desk platform, for the monetisation of iQIYI International’s massive video ad inventory in all regions excluding Malaysia and China.

As an all-in-one dashboard that enables publishers to consolidate, manage and track their revenue streams across all SSPs and ad networks, Acqua360 also provides publishers with features including AdAsia Tag Service — a single-tag solution for video and display ads with automatically-optimised ad placements, traffic analysis, yield optimisation and integration with third party ad verification tools, enabling iQIYI International to better monetise their video content.

The company will also tap into AnyMind Group's private marketplace partners in the region to scale programmatic advertising in Southeast Asia.

“Working with a forward-thinking company like iQIYI International means we’re able to implement new ways to support publishers to reach more advertisers and audiences. We’re proud to break down borders for iQIYI International to unlock further potential of programmatic video advertising globally and deliver its programmatic offerings for advertisers through Acqua Media’s marketplace," said Ben Chien, managing director of Greater China, AnyMind Group.

"Since its launch in June last year, iQIYI International App has developed rapidly in southeast Asia with 100% Asian copyright and original contents. Besides the rapid growth of user scale, high-quality contents create a safer advertising environment for brands, which is favoured by lots of brands. Private marketplace deals are their most popular choice. Leveraging the technology from Acqua Media allows us to bridge the gap with advertisers in the programmatic landscape," said Frankie Fu, vice president of iQIYI International.

Advertisers can access iQIYI International’s inventory through the Deal Discovery on the AdAsia Digital Platform, a self-serve tool that enables advertisers and agencies to find and curate display and video advertising inventory, and set up private marketplace (PMP) deals through the AdAsia Premium Marketplace.

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