INTI's head of digital marketing Nicholas Goh steps down

Nicholas Goh, head of digital marketing at INTI International University and Colleges, is stepping down from his role at the end of this month after six years with the college. Goh (pictured) told A+M that while it it bittersweet to be leaving his role, he is still keen on trying out different things and learn different perspectives.

He first joined in February 2014 and was responsible for managing and optimising INTI's digital assets and channels, according to his LinkedIn. He was also involved in performance marketing, campaign management and strategy, budget control, and identifying new opportunities. Goh explained that one of his proudest achievements to date was building a mobile app with INTI from scratch. The app was conceptualised in 2014 and launched on November 2015, 

"I'm glad that I had a hand from start to finish. From ideation, set up, development and functionality of the app," Goh said. According to him, the app has been downloaded over 70,000 times across both Android and iOS platforms as of date. Goh added that most of the downloads were achieved without any marketing dollars spent. "The app was only promoted through our school counseling team when they run events in schools and via word of mouth. The app has helped numerous high school graduates throughout the years, providing guidance and information they need on their next journey to college and university," he added.

Prior to INTI, Goh spent more than a year with MEC Malaysia (now known as Wavemaker Malaysia), helming the roles of associate digital director and manager, according to his LinkedIn. He also worked at GroupM as manager for over two years, managing clients such as L'Oreal, Shell, Nissan, GSK, and HTC.

Meanwhile, INTI said in a LinkedIn job post that the individual is responsible for managing the development, impact and guardianship of its website, online presence and digital marketing activities to drive traffic and ultimately to convert into enquiry or application leads.

The role involves day-to-day operations, campaigns, social media activities. The duties include creative design, content creation and performance for website, email and mobile marketing, social media, mobile app and liaison with agencies. The appointed candidate will also need to measure the impact of digital assets and digital campaigns, analyse, review and report in its effectiveness. This is in an effort to maximise results and to drive leads generation with the next cost efficiency. Other duties also include managing and reporting INTI's digital assets, as well as performance marketing. According to INTI, the ideal candidate should have 12 years of experience in marketing with five years in digital marketing. A+M has reached out to INTI for additional information on the current role.