Insurance broker g&m rebrands eazy new name

Insurance broker g&m is undergoing a brand transformation calling itself “eazy”. The company has been offering risk advisory services for retail insurance segments in Singapore since 1975 and is known for its dominance in luxury automotive and supercar insurance. The brand worked with formul8 for the rebranding. 

Evolving market dynamics and the need to integrate technology innovation to offer speed, simplicity and cost efficiencies for businesses and individuals alike, have been the strategy behind the launch of eazy’s new insurtech aggregator - an automated online portal and an Employee Benefits pricing calculator at eazy.com.sg .

“The business and consumer landscape have changed dramatically post pandemic. How people work and live, what they prioritise time for, the level of human interaction they want, has made insurtech and harnessing technology to enable this, even more important than before,” said Douglas Chia, group CEO of eazy.

As such the company identified growth opportunities that allows it to capture a much wider retail audience and to fulfil its ambition of becoming one of Singapore’s leading insurtech companies.

Beyond insuring Singapore’s super and luxury car population, eazy will also focus on SMEs, travel and healthcare solutions. “We are big advocates on keeping things transparent and to deliver an exacting standard of customer engagement and service. Insurance made eazy, as we say,” Chia added.

On a leadership front for another insurance company, Well Link Insurance Group appointed Thomas Lee as chief executive officer of Well Link Insurance and deputy chief executive officer of Well Link Insurance Group, effective 15 September 2022, while continuing to serve as the chief executive officer of Well Link Life.  

Lee is responsible for leading the business development of life insurance and general insurance. The appointment has been approved by the regulatory authority.  

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