Industry veteran Henry Tajer joins Seven West Media

Seven West Media has named industry veteran Henry Tajer to the new role of chief commercial officer, responsible for leading and driving all Seven revenue operations.

Tajer is one of Australia’s most successful advertising and marketing executives, with a 25-year career that stints as global CEO at IPG Mediabrands, the CEO role at Dentsu and Universal McCann, plus technology role with Amazon Media Group.

Tajer will report to Seven West Media managing director and CEO Jeff Howard.

The scope of his role is wide and takes in opportunities to collaborate with partners, clients, media agencies and industry bodies.

Seven’s national television sales director Katie Finney, national digital sales director Jordan King and head of sales strategy and enablement Vikki Friscic will report to Tajer. He will work closely with the wider SWM executive team to expand and enhance Seven’s offerings and solutions for advertisers and audiences.

Howard admitted that while there was “solid progress” on audience revenue objectives, the TV advertising market remains a challenge.

“The opportunity to engage someone with Henry’s experience and reputation to turbocharge our ambition was too good to miss,” Howard said. “With his extensive experience in the advertising, marketing and media industries here and overseas, Henry will bring a unique and valuable set of skills to this new role at Seven and will be a great addition to our management team as we seek to drive transformative growth.”