IKEA goes the extra mile with extra-long pencils and hotdogs

IKEA Singapore is celebrating its 45th anniversary in the country and in honour of its anniversary and will be launching an extra-long version of its iconic IKEA pencil as a nod to fans who have supported the brand over the many years.

“We thought it would be fun to create some nostalgia with the iconic IKEA pencil that we all know and love”, explained Asheen Naidu, the executive creative director at TBWA\Singapore who was the creative agency behind the concept. They were joined by media agency PhD Singapore.

https://www.instagram.com/reel/CrfkOOaAo06/?utm_source=ig_web_copy_link

Don't miss: IKEA Global reduces 1.4 million tons of carbon emissions as part of sustainability goals

Customers can visit IKEA stores across Singapore from 27 April to 1 May and stand a chance to go home with the collectable long pencil. They can also enjoy other long-themed social activations and in-store executions while they are there.

Some of these other activations include a 12-inch-long hotdog that the furniture brand has come up with priced at just SG$1. Swedish bistros across all three IKEA outlets have seen long lines since the hotdogs launched with many eager to try an extra-large version of everyone's favourite post-shopping snack. 

Customers who spend at least SG$90 at IKEA from 27 April to May 1 are also eligible to receive a mystery pair of limited-edition IKEA socks. 

The news comes shortly after IKEA revealed that it had globally reduced its carbon footprint by 5% compared to the previous year, and by a significant reduction of 12% compared to the FY2016 baseline which in other words, has approximately reduced 1.4 million tons of carbon emissions.

This achievement is equivalent to planting 140 million trees on Earth. IKEA Global has also increased the use and coverage of renewable energy to 64%, creating a more environmentally friendly home-living for the public.

According to the IKEA's Sustainability Report FY22 released ahead of this year's Earth Day, the IKEA climate footprint in FY22 is estimated to be 25.8 million tonnes of CO₂ – a decrease in absolute terms of 5% compared to last year, and 12% compared to baseline year FY16. The continued reduction is mainly due to an increased share of renewable energy in both retail and production, and a more energy-efficient range, particularly through the SOLHETTA LED bulbs.

MARKETING-INTERACTIVE has reached out for more information. 

Content 360 is back on 10-11 May 2023 in Singapore. A hugely popular event over the years, Content 360 brings the most influential content creators to inspire you. Across two days, you can connect with 300+ brightest minds in the industry and learn how to overcome challenges to make your content stand out among the crowd. Tickets are on sale now, register today: https://conferences.marketing-interactive.com/content360-sg/

Related articles:

IKEA HK trendjacks Oscar-winning film starring Michelle Yeoh
IKEA and Carousell unveil showroom using second hand goods from SG influencers
That '90s show: IKEA's reality series 'traps' contestants in time