iflix partners tech company Migo to reach Indonesian consumers with limited data

Iflix Indonesia has partnered tech company Migo to deliver new paid and sponsored premium video experiences to Indonesian consumers with limited online connectivity. Slated to launch in the first quarter of 2020, Migo Indonesia will heavily feature iflix content alongside other curated films and TV series from Indonesia and Southeast Asia.

Migo's O2O video player will allow iflix brand partners to provide rich sponsored and promotional campaigns to mass market consumers who today have limited data consumption, and are therefore difficult for many brand partners to access digitally. Meanwhile, flix's content library will help drive Migo's customer acquisition and engagement, enabling the latter to focus on its as an offline data distributor targeting low-average revenue per user consumers.

Built by founder Barrett Comiskey, Migo's integrated proprietary technology stack expands digital access to low and middle income Indonesians, opening up a huge new target segment for iflix’s content. Migo’s network also gives consumers a broader choice of methods to watch, allowing them to choose the channel that best suits their needs and budget.

Iflix's co-founder and executive director, Mark Britt, said working with Migo will allow iflix to tap into the C/D consumer segments that account for 60% of the Indonesian market. Migo offers a new and complementary channel for iflix to reach these hard-to-serve mass-market consumers, Britt added.

Comiskey said iflix's compelling, differentiated content will be an exciting new draw for Migo’s customers, attracting them to the service and keeping them coming back for more.

"We’re thrilled to have a partner with such a quality, broad and deep content library. iflix allows Migo to focus on our core mission as a telco-independent digital service delivery platform, and de-risks our investments in directly-purchased content licenses," he explained.

Meanwhile, Patrick Grove, iflix co-founder and group chairman, said Migo’s technology is transformative for data distribution in emerging markets. "We see today’s partnership in Indonesia as just the first step to bringing iflix content to hundreds of millions of customers in other critical markets, from the Philippines to Myanmar to Bangladesh and beyond," he said.