HSBC taps Tony Leung to empower HKers to grow wealth at every stage

HSBC has tapped Hong Kong-born actor Tony Leung Chiu Wai as the local ambassador for its new wealth programme: “Wealth. Growing at every stage”.

Leung started his career at a local TV station and became the first Chinese actor to receive the Golden Lion Lifetime Achievement Award at the 80th Venice Film Festival last year. His illustrious career mirrors the wealth journey of many HSBC customers and reflects HSBC's commitment to connecting them with a world of opportunities, both locally and globally, according to the release. 

To celebrate the appointment, HSBC has released a video featuring Leung. Titled “Wealth. Growing at every stage.” (每步成就財富，見地又一境象), the video features Leung’s reflections on how each step—from television to the silver screen and from Hong Kong to the global stage—marks a breakthrough from his past self. The video is available on HSBC Hong Kong’s Facebook and Instagram pages, as well as its YouTube channel. 

The campaign also took reference from a Boston Consulting Group study titled “The next chapter in China’s consumer story”, which showed that the affluent and middle-class population in mainland China is projected to grow by 80 million by 2030. Therefore, the bank sees a significant opportunity to help these customers move up the wealth ladder. Currently, HSBC Hong Kong serves over five million personal customers in Hong Kong, according to the release.

Recently, the bank revamped its premier proposition for affluent customers in Hong Kong and plans to refresh and relaunch the HSBC One proposition to better meet the needs of mass-market clients.

Maggie Ng, general manager of wealth and personal banking, Hong Kong HSBC, said: “HSBC aims to take care of our customers and facilitate their wealth progression throughout their growth journey. Our full continuum banking solutions allow us to serve all range of customers and our global footprint, strong balance sheet, and exceptional wealth solutions are particularly appealing to our affluent to ultra-high-net-worth customers. I am very pleased to unveil the HSBC unique continuum propositions to our domestic and international customers.”

Cheuk Shum, head of marketing, wealth and personal banking, HSBC Hong Kong, said: ‘HSBC stands out as a trusted partner for our customers, many of whom have grown with us at every stage of their journey. They began by opening their very first savings account, advanced to 'Premier elite', and ultimately built their legacy with 'Global private banking'. This incredible journey is perfectly illustrated through the experiences of the renowned actor Leung, capturing both our relationship with clients and his deep connection to Hong Kong. Working alongside Leung and his talented team, we were thrilled to bring this story to life."

Don’t miss: HSBC partners with HK fashion icons to tease latest M+ exhibition

Back in September, HSBC teamed up with local celebrities to tease its upcoming #OpenToArt initiative, coinciding with M+ special exhibition, "Guo Pei: Fashioning Imagination". 

Having served as the inaugural lead partner of M+ since 2022, HSBC has been committed to introducing the world's most exquisite artworks to Hong Kong. This time, as the lead sponsor of M+'s special exhibition, HSBC has embarked on a two-month-long unconventional marketing journey, and plays a pivotal role in supporting M+ to highlight the legacy of couture craftsmanship.

Explore the latest digital marketing trends to empower your brand for sustainable growth. Join 200+ industry players and marketers at Digital Marketing Asia 2024 Hong Kong on 22-23 October and discover the key to sustainable growth in the new digital era, network with industry leaders and find out more about real-life marketing wins and thought-provoking ideas.

Related articles:

HSBC Life sponsors theatre stage play featuring Dayo Wong and Carina Lau
HSBC HK showcases its customer-first commitment with new campaign
HSBC HK empowers HKers to unlock hidden potential via Cantonese wordplay