HSBC revamps HK mobile app with user-friendly features

HSBC has revamped its mobile banking app in Hong Kong with enhanced functions and a more user-friendly design.

The facelift not only enables users to view all of their account information on one screen, including credit card transactions, insurance policies and MPF performance details, but also makes it easier to access other widely used service functions through handy command tabs under a more adaptable navigation menu.

In addition, the new interface makes it easier for users to make payments to third parties by choosing the recipients from their mobile contact lists, or settle credit card bills with other banks supported by the Faster Payment System.

Other enhanced functions include personalised account settings, including access to e-statement or e-advice, push notifications, security keys and payment limits. To respond to customers' feedback, the new interface includes a message stack on the home screen to remind users about important service information.

As the COVID-19 pandemic has prompted customers to use mobile banking, the latest revamp also allows customers to manage their wealth from their phones, including a new dashboard that allows users to view their investment portfolio. For immediate assistance, users can use the restructured tab-based navigation and chat with an agent online or check the self-explanatory FAQ.

“Providing a digital capability that is second to none has always been a cornerstone of our service commitment, but with COVID-19, it has become more important than ever to allow our customers to live a fully digital banking life while taking the precautionary measures necessary to guarantee both their health and safety and that of our employees," said Andrew Eldon, head of digital, wealth and personal banking at HSBC.

The HSBC HK app has seen a great increase in active users in recent months. In June, there were 1.34 million active users, an increase of 55% year-on-year, to hit the record high. The bank said it was due to the COVID-19 pandemic, which prompted customers to go digital to meet their financial needs.

"HSBC will continue to invest in building our digital capabilities to help customers benefit from technology in the fintech era," commented Eldon.

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