HSBC One pops its COLLAR in new multiverse themed campaign

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HSBC is once again working with celebrities to promote its latest financial products, featuring boyband MIRROR's sister group COLLAR in the latest video.

COLLAR has been commissioned by HSBC as its ambassador for the campaign "MEvolution@HSBC One. All at once". In the video, Marf, one of the members of COLLAR, is hoping to equip herself with financial knowledge and become better, smarter and more confident. By touching a mirror in front of her, Marf starts travelling to various spaces, using HSBC One's services, and enjoying perks offered by the bank with her fellow members.

Centred on the theme of the multiverse, the campaign tells the story of Marf who travels to different spaces. First, she meets Gao, Candy and Soching who are floating in the space and using the HSBC HK app to track their spending history. After that, Marf studies perks and promotions offered by the bank and its mobile wallet PayMe with her teammates including Sumling.

https://www.facebook.com/HSBCHK/posts/5100557110010600

Continuing her journey, Marf meets Day and Winka on the moon as both of them introduce the bank's investment services and perks. The information can help Marf equip herself with financial knowledge. Lastly, Marf meets Ivy who is doing rock climbing. Ivy tells Marf that she also needs to be agile and fit when managing her wealth.

Marf said that she hopes to become more mature, independent, and innovative in reality. "There's still a long way to go to become a better person. I am hoping to improve day by day."

HSBC said the ongoing campaign targets young adults. To go with the campaign, the bank also launched a new service "Trade25" for customers aged from 18 to 25. The service allows them to invest through the bank's service at a low cost.

"I manage my wealth on my own. Spending money in the right place and saving the remaining money are part of my wealth management. With HSBC's services, I can track all spending history and analyse the data provided by the bank to know more about my previous consumption. The bank also offers a lot of perks and rewards so I can spend the money without hesitation," said Gao.

The campaign has been launched across multiple online touchpoints, including the social platforms of HSBC, in addition to COLLAR's social media. Moreover, the bank has also launched visuals on its website as part of the campaign, telling the audience about the perks and privileges of opening an account.

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