HSBC names cricketer Virat Kohli as brand ambassador

HSBC has named Indian cricketer Virat Kohli (pictured) as its brand ambassador, in a wider effort to amplify the bank's value proposition. As part of the association, a multi-media campaign featuring Kohli will be launched to showcase the bank's value proposition. 

Virat Kohli is the former captain of the Indian national cricket team who plays as a right-handed batsman for Royal Challengers Bangalore in the Indian Premier League (IPL) and for Delhi in Indian domestic cricket. He contributed to a number of India's successes, including winning the 2011 World Cup and the 2013 Champions trophy.

Commenting on this partnership, Hitendra Dave, CEO, HSBC India said that as Kohli was a symbol of an ambitious India that was striving forward, going global and leaving its indelible mark on various international matches, HSBC saw him as a perfect fit for the bank's values of taking responsibility, collaborating, and succeeding together as a team. 

Dave added that Kohli’s appeal and pursuit of excellence was aligned to HSBC's growth ambitions in India and the partnership was the start of a new and exciting chapter, as the bank looked to reinforce its commitment towards growth and being the preferred international financial partner for its clients.

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Sandeep Batra, head - wealth and personal banking, HSBC India, said that while cricket was a unifying force and strikes an emotional chord with the Indian diaspora across the world, the bank targeted to support the aspirations of the international-minded Indians will be boosted by our association with Kohli. Both Kohli's discipline on the field and his personality were resonate with HSBC India.

MARKETING-INTERACTIVE has reached out to HSBC for additional information.

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