HSBC launches campaign to celebrate prosperity of Hong Kong

HSBC Hong Kong has launched a brand-new campaign “Hong Kong inspired by the world” to highlight the diverse culture and prosperity of the city, by featuring concepts including food and beverage, movies, art and pop music. Although being a small city, Hong Kong is able to bring together a variety of innovative ideas, and there have been many success stories with local and international characteristics over the years, said the press release by HSBC.

As such, the campaign features a variety of unique elements that represent Hong Kong, including local snacks and authentic cuisine namely egg waffles, Swiss chicken wings and Shanghai noodles, as well as martial arts movies. 

The static ad will be promoted on print media such as a number of local newspapers, out-of-home (OOH) advertising will also be used on tram shelters and MTR stations. The digital version of the ad will also be shown on the massive billboard at HSBC main building.

Luanne Lim, CEO of HSBC Hong Kong, said: “Hong Kong has an amazing culture and great creativity for such a compact city. There are so many inspirations to be proud of and we want to celebrate them through this new campaign.”

“For over 157 years, HSBC has been connecting Hong Kong to the world and the world with Hong Kong. We are only as strong as the connections we make.  Your hard work enables that connectivity every day. Thank you again for all you have done – and continue to do – for HSBC, our customers and each other,” Lim added. She also thanked all colleagues for their hard work in serving customers and supporting each other among the teams via the campaign, and encouraged everyone to continue to inject new impetus into Hong Kong's economy and create more success stories.

Meanwhile, more than 9,000 multinational corporations from around the world have settled in Hong Kong, of which over 1,500 are their Asian headquarters. HSBC has set up corporate treasury centers in Hong Kong for many large corporations, providing services such as cash management, trade financing, capital markets, and insurance to help them expand their global business banking services. More than 70% of the world's offshore RMB settlements are carried out in Hong Kong, according to the release. As a leading international RMB business bank, HSBC has the ability to provide RMB trade settlement services in more than 50 markets around the world, personal customers can manage their HSBC accounts in multiple markets around the world, including transfers and wealth management, through online or mobile banking.

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