HSBC names new head of brand and brand partnerships

HSBC has appointed Grace Chan (pictured) as head of brand and brand partnerships Asia Pacific. Chan will be based out of Hong Kong, and started her with HSBC last month. Before that, she worked for CFG Fashion Group as executive director from December 2019 to July 2021. CFG Fashion Group is an exclusive franchisee for key luxury brands, including Paul Smith and Vivienne Westwood. Chan  developed brand portfolio expansion and merchandising turnaround strategies to grow the group's footprint in APAC. 

Prior to that, she also worked for American Express for more than 12 years with the last position being vice president, global brand - Japan, Asia Pacific (including Mainland China) and Australia. She spearheaded American Express' global brand platform launch, leading and influencing across global and local teams. Chan also led marketing strategy initiatives to deliver brand equity across B2C and B2B such as brand architecture, positioning, messaging, naming and identity. 

Chan was also director, head of marketing - Hong Kong from June 2013 to November 2017. In this position, she was responsible for handling integrated marketing and PR campaigns, brand partnerships, digital engagement, customer segmentation and treatment strategy, loyalty programmes, and employee brand ambassadorship. In the earlier stages of her career, Chan worked for the Coca-Cola Company and Bayer as well. 

She positions herself as a well-rounded senior marketing leader with a strong commercial mindset with more than 15 years of experience in leveraging customer data and insights to deliver impactful integrated marketing programmes, boasting expertise in brand strategy and management. 

MARKETING-INTERACTIVE has reached out to HSBC for more details over Chan's appointment.

In June this year,  HSBC and the Hong Kong Trade Development Council (HKTDC) inked a strategic partnership to help small-to-medium enterprises (SMEs) across all sectors unlock growth potential in the Greater Bay Area (GBA), and connect the wider business community to new opportunities in this dynamic urban cluster. The partnership will combine the network and connections, market expertise as well as digital capabilities of both HSBC and HKTDC to offer multi-faceted support to Hong Kong SMEs.

In the same month, HSBC Hong Kong found itself in a tricky situation and apologised for confusing customers that they might not be able to use its online banking services outside the city. The bank later reaffirmed that customers could continue to use the services even if they are not in Hong Kong and had no plans to change such policies. In a statement, HSBC said Hong Kong customers can "continue to access banking services through online banking and mobile banking outside of Hong Kong," and "there is no plan for any amendment of the services."

Also, the bank informed customers that they had "combined the 'Terms and Conditions for HSBC Internet Banking' and 'Terms and Conditions for HSBC HK Mobile Banking app and Mobile Security Key' into one document," allowing customers to access them in one place.

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