How JCDecaux Transport navigates the competitive media landscape in HK

JCDecaux Transport, a leading player in the out-of-home (OOH) advertising industry in Hong Kong, has achieved remarkable success, receiving 19 prestigious awards at The Spark Awards 2023 organised by MARKETING-INTERACTIVE.

Among these awards were seven gold, seven silver, and five bronze accolades. Additionally, JCDecaux Transport has been crowned the "No. 1 Out of Home Advertising Media of the Year" for the 11th consecutive year, further solidifying their position as a market leader in Hong Kong.

Speaking of their achievements, Shirley Chan, managing director, Hong Kong & Macau at JCDecaux Transport said, "As pioneers in the OOH industry, we are proud to be history-makers. We strive to push beyond our limits and propel the industry forward into the new era of programmatic digital out-of-home (pDOOH) and metaverse advertising.”

“With unwavering passion and dedication, we aim to revolutionise the way brands connect with their audiences and create impactful advertising experiences. We are grateful for the recognition and see it as a powerful motivation to continue our efforts in reshaping the OOH and digital out-of-home (DOOH) landscape," she added.

JCDecaux Transport has received prestigious accolades for their campaigns in various categories: 

1. MTR advertising - Water World Ocean Park Hong Kong:

The campaign effectively targeted the desired audience, driving traffic to Ocean Park, increasing brand awareness and generating over a million impressions. According to the Footfall Study Methodology, the campaign resulted in a 71% increase in repeat visitation, reaching visitor satisfaction of 86%, and a 5% increase in foot traffic.

2. MTR advertising - Hennessy x NBA Campaign 2022:

Hennessy's first-ever virtual basketball game at MTR stations garnered massive participation and widespread public interest. The campaign benefited from a significant number of engaged participants, enabling Hennessy to foster a dynamic and youthful brand image while effectively reaching their target audience.

3. HSBC Credit Card: Festive Seasons DOOH Campaign:

The campaign leveraged consumer insights and technology to identify two key audience segments including quality shoppers and foodies, and deliver contextually relevant advertising messages on the MTR advertising DOOH platforms. Mobile ads were used for retargeting, enhancing the campaign's effectiveness within a wider omnichannel strategy.

4. MTR advertising - Metaverse Adventure:

Over thousands of people entered the metaverse, participating in games and redeeming coupons. The campaign went viral, achieving over sixty thousand impressions and engagements on social media. The campaign also received the 23rd IAI Awards - Bronze Award for Outdoor Marketing, a prestigious recognition from a well known advertising and marketing award organisation in the Greater China.

5. MTR advertising - Bank of China Hang Seng Index Dynamic Content:

Real-time Hang Seng Index data was showcased on the concourse digital motion network, providing daily warrant insight to the target audience. HSBC utilised digital automation to identify popular stations and optimise ad placement for investors and PMEBs, minimising ad wastage. 

The passion, dedication, and transformative strategies of JCDecaux Transport position us as market leader and innovator in reshaping the advertising landscape and driving impactful connections between brands and their target audiences.

In line with the commitment to innovation, JCDecaux Transport recently launched TLive, a cutting-edge eCommerce platform in collaboration with MTR Advertising, offering a unique way advertising to commerce for advertisers to bring their products and services for MTR passengers to interact.

This article is sponsored by JCDecaux Transport.