Four hotels in Sentosa pick PR and social media agency

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The Barracks Hotel Sentosa, Oasia Resort Sentosa, The Outpost Hotel Sentosa and Village Hotel Sentosa by Far East Hospitality have picked integrated communications agency WE Communications (WE) as their PR and social media agency of record.

The partnership marks a significant step forward in elevating the four hotels’ brand narratives and amplifying their reach across all key markets, with a focus on Southeast Asia, South Korea and China as a start, it said in a statement.

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WE will focus on crafting compelling stories through creative content and social media engagement that capture the cluster of four uniquely designed offerings in a single precinct in Sentosa — bespoke luxury at The Barracks Hotel Sentosa, pragmatic wellness at Oasia Resort Sentosa, adults-exclusive at The Outpost Hotel Sentosa and family fun at Village Hotel Sentosa.

It will also support all communications, which includes media relations, social media management, influencer engagement, campaign launches, content and creative production, and more.

This partnership adds to the agency’s growing momentum in the travel and tourism sector, fueled by its partnership with the Singapore Tourism Board, Sentosa Development Corporation and Scoot.

“We are excited to partner with the four hotels to showcase their signature Singapore-inspired hospitality and unique experiences in the island destination of Sentosa," said Daryl Ho, managing director of WE Communications Singapore.

"With our insights into the travel and hospitality industry and creative storytelling expertise, we look forward to helping the hotels deepen guest relationships and drive more response with each of their distinctive audiences,” he added.

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