The Hoffman Agency names Kevin On general manager for Hong Kong

The Hoffman Agency has named Kevin On the new general manager for its Hong Kong office.

On comes from an in-house role at drone brand DJI, where he served as global marketing and communications director in Shenzhen. Previously, he managed brands including Intel, Dell, and Nokia for Ogilvy & Mather. In his new role, On will be work closely with Hoffman's eight other offices in APAC while strengthening Hoffman as an IMC leader in Hong Kong.

On will be based in Hong Kong and will report to Caroline Hsu, managing director of APAC for Hoffman.

"We’re all about diversity at Hoffman, and are always on the lookout for people who can give us a new perspective. Kevin has it all - he’s covered agency and in-house. He’s tried his hand at a wide range of marketing communication roles. He’s moved from Hong Kong to Canada to China and back again, but he’s local at heart. Now that’s a rare find," said Hsu.

"I'm excited to be back on the consultancy side to help clients navigate the unprecedented challenges they are facing, and shape interesting stories around the role of technology and its impact on businesses, communities and our everyday lives," added On.

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