HKTB to hand out 500,000 sets of spending coupons to overnight visitors

The Hong Kong Tourism Board (HKTB) is giving away 500,000 sets of transport, dining and retail coupons to overnight visitors as part of its latest summer campaign "Summer Chill Hong Kong".

Starting from 11 July, overnight visitors to Hong Kong can enjoy special discounts in transport, sightseeing, dining and retail on purchases up to a value of over HK$500. 

As part of the campaign, visitors can also collect the rewards for free upon check-in at any of the 200-plus participating local hotels or at one of HKTB’s designated counters. Each overnight visitor is entitled to one set of rewards.

The spending vouchers include buy-one-get-one-free for an MTR tourist day pass, HK$20 for a ride on the Star Ferry water tour, HK Tramway: TramOramic Tour, and are available at 1,000 F&B outlets and 2,700 retail outlets certified by the Quality Tourism Services Scheme and attractions stores. 

Upon presenting their original travel document, all overnight visitors with a booking record of Hong Kong accommodation of one night or more, or a return ticket for a flight, train, bus or ferry, are eligible for the rewards.

In parallel with the “Summer Chill Hong Kong”, HKTB is also stepping up promotions on the city’s summer excitement in various visitor source markets, focusing on attracting young and family travellers to Hong Kong.

For Southeast Asian travellers, HKTB has invited more than 30 media representatives from Singapore, Indonesia, Thailand, Malaysia and the Philippines to the city to explore the city's culinary, nature and cultural experiences.

The representatives will visit Lai Chi Wo, Ping Chau, Mui Wo, Tsz Shan Monastery and other hidden oases in the city, highlighting the city's experiences of "tourism being everywhere in Hong Kong". Influencers are also invited to share their first-hand experience on social media. 

In mainland markets, HKTB has teamed up with smart lifestyle company Xiaomi to present “Summer Chill Hong Kong” thematic advertisement through Xiaomi Smart TV and smart phones, which is expected to generate more than 100 million audience reach.

The two parties will also organise the “Xiaomi Photography Award in Collaboration with Leica (Hong Kong Edition)”. Through the art of mobile photography, the event encourages the public to record and share their Hong Kong stories and showcase Hong Kong’s rich and diverse summer experiences.

HKTB will recommend relevant humanistic travel experiences and photo-worthy itineraries on the Xiaomi platform, providing travellers with a wide range of travel inspiration.

On the other hand, HKTB also produced a summer promotion to highlight the city's rich outdoor experiences, ranging from sunshine and beaches to countryside hiking. 

The promotional video features three young male Korean travellers who lead the audience through Hong Kong's great outdoors, piquing travellers' interest in visiting the city. The video will be shown on HKTB's official website and social media platforms in Korean markets as well as selected metro station in Seoul. 

For Japanese audiences, HKTB has invited two Japanese YouTubers to present a “Seeing is Believing” experience to showcase the summer excitements in Hong Kong. The YouTubers will also introduce the various activities of one of the world’s largest Doraemon exhibitions, “100% DORAEMON & FRIENDS”, as well as Hong Kong’s delectable food offerings.

MARKETING-INTERACTIVE has reached out to HKTB for more information. 

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