HKTB invites Weasley twins to explore HK and promote HK Sevens

The Hong Kong Tourism Board (HKTB) has invited the Weasley twins from the Harry Potter film to Hong Kong and introduced an array of global promotions to promote the latest Hong Kong Sevens held over the past weekend.

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As the host, the HKTB also invited the captain of the Hong Kong team Max Woodward and female rugby player Chloe Chan to take the twins James and Oliver Phelps on a day tour in Hong Kong, exploring the city’s attractions and gourmet.

While the twins will share their trip in Hong Kong on their social media platforms, the HKTB aims to promote to the world Hong Kong’s unique charm by having celebrities visit the city in person.

The group took the Star Ferry from Tsim Sha Tsui and visited local noodle stalls for fishball noodles and wantons. They also visited the peak, hopped on the trams to explore Hong Kong Island, and went for a citywalk, visiting places such as Lascar Road and the Man Mo Temple.

Moreover, the HKTB also invited the twins to join the spectators in the south stand on the second day of Hong Kong Sevens, dressing up for photo shoots. This aims to allow them to experience the carnivalistic charm of Hong Kong Stadium and Hong Kong’s unique appeal as a mega events hub in person.

To amplify the campaign reach, the HKTB has partnered with Cathay and MTR Corporation to incorporate elements of Hong Kong Sevens into various locations in town, including MTR stations and bus stops, aiming to create a city-wide rugby ambience. Cathay has designed a series of Hong Kong Sevens badges with elements of Hong Kong’s local culture.

Furthermore, the HKTB has launched exclusive tourism products and media experiences featuring the Hong Kong Sevens, aiming to deepen awareness of Hong Kong’s mega events among global travellers.

For instance, in markets with a mature rugby culture, such as Australia and South Korea, the HKTB invited various media to Hong Kong to enjoy the games and experience the vibrancy of the mega events on-site. The HKTB has also worked with travel agents in Australia to design Sevens-themed tourism products to pinpoint high-spending segments.

To extend the excitement across the city, the HKTB set up an outdoor fan zone named “7s in the City” at the Central Harbourfront with a live broadcast of the games jointly with HKCR.

Participants may enjoy the Sevens matches inside the fan zone with live broadcasts of the games on a giant screen, food booths and drink bars. Meanwhile, their children can enjoy themselves in the dinosaur-themed playground Dinoland.

Welcoming the 30th anniversary of Hong Kong Sevens at the Hong Kong Stadium this year, the event staged its last games in Causeway Bay. It will be relocated to the Kai Tak Sports Park starting next year. The event is awarded by the government as an “M” mark event, symbolising an intense, spectacular and signature event in the territory sports calendar.

According to Hong Kong Sevens’ organiser Hong Kong China Rugby Union (HKCR), over 40% of tickets sold were purchased by international visitors, with strong support from fans in the UK, Australia and Fiji. More than 120k visitors were expected to attend the event at the Hong Kong Stadium over the past weekend.

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