HKTB goes all in with immersive sensory video campaign to lure travellers

The Hong Kong Tourism Board (HKTB) has rolled out a video series which captures Hong Kong's beautiful scenery and auditory essence, offering an immersive viewing experience for audiences.

The video is a series of sensory videos created under the HKTB’s 360 Hong Kong Moments initiative, which aims to continue engaging with travellers. Featuring four locations including Sai Kung, Peng Chau, Shing Mun Reservoi and Stanley, the autonomous sensory meridian response videos hope to stimulate the senses and heighten people's sensitivity to sounds in the countryside.

The videos are part of the broader Great Outdoors Hong Kong 2021-2022 summer campaign, which includes 13 seasonal routes, covering a wide range of activities such as hiking and sightseeing destinations, island-hopping itineraries and water sports experiences. The entire Great Outdoors Hong Kong 2021-2022 campaign is hosted on its own dedicated campaign website, and is packed to the brim with useful information, like insider tips, dining recommendations and transportation suggestions.

MARKETING-INTERACTIVE has asked for more information with regards to the campaign.

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